Les cours en marketing digital peuvent vous aider à comprendre comment concevoir des campagnes en ligne, utiliser différents canaux et suivre les résultats. Vous pouvez développer des compétences en stratégie de contenu, réseaux sociaux, référencement et analyse de la performance. Beaucoup de cours s'appuient sur des études de cas et des outils utilisés en marketing.

University of Maryland, College Park
Compétences que vous acquerrez: No-Code Development, Experience Design, Application Development, User Experience, User Interface (UI), Data Modeling, User Interface (UI) Design, Sprint Retrospectives, Driving engagement, Service Recovery, Digital Transformation, Application Design, Drive Engagement, Computing Platforms, Data Store, User Feedback, Customer Engagement, Product Management, Middleware, System Implementation
Débutant · Spécialisation · 3 à 6 mois

Compétences que vous acquerrez: Operations Support Systems, Decision Intelligence, Operational Analysis, AI Security, Operational Efficiency, Business Intelligence, Workflow Management, AI Enablement, AI Integrations, Business Process Automation, Cyber Governance, System Monitoring, Infrastructure Security, Process Optimization, AI literacy, Network Security, Network Infrastructure
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Open Web Application Security Project (OWASP), API Design, Application Programming Interface (API), Application Security, Secure Coding, Security Controls, Vulnerability Assessments, Authorization (Computing), Hardening, Cryptographic Protocols, Cryptography, Authentications, Exploitation techniques
Intermédiaire · Cours · 1 à 4 semaines

Compétences que vous acquerrez: AI Personalization, Personalized Service, Customer Analysis, Customer Engagement, Customer experience strategy (CX), Customer Insights, Driving engagement, Customer Service, Ethical Standards And Conduct, Customer Retention, Operational Efficiency, Predictive Modeling, Continuous Monitoring
Débutant · Cours · 1 à 3 mois

Università Bocconi
Compétences que vous acquerrez: Go To Market Strategy, Business Modeling, Entrepreneurship, Fundraising, Customer Acquisition Management, Business Architecture, User Research, Sales Strategy, Presentations, Customer Insights, Persona Development, Entrepreneurial Finance, New Product Development, Market Research, Market Opportunities, Customer Analysis, Product Development, Value Propositions, Market Analysis, User Feedback
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Key Performance Indicators (KPIs), Dashboard, Stakeholder Communications, Data Storytelling, Microsoft Outlook, Dashboard Creation, Performance Measurement, Email Marketing, Google Analytics, Business Intelligence, Data-Driven Marketing, Stakeholder Management, Stakeholder Engagement, Content Performance Analysis, Performance Metric, Performance Reporting, A/B Testing, Campaign Management, Strategic Planning, Data Visualization
Intermédiaire · Spécialisation · 3 à 6 mois

Compétences que vous acquerrez: Competitive Analysis, Business Strategy, Strategic Thinking, Market Analysis, Competitive Intelligence, Case Studies, Corporate Strategy, Customer Analysis, Market Dynamics, Market Opportunities, Strategic Planning, New Business Development, Supplier Management, Entrepreneurship, Leadership
Intermédiaire · Projet Guidé · Moins de 2 heures

Compétences que vous acquerrez: Audit Working Papers, Blockchain, Web Development Tools, Software Design Patterns, Software Development Tools, Application Development, Computer Programming Tools, Development Environment, Digital Assets, Program Development, Distributed Computing, Software Development, Go (Programming Language), Cryptography, Transaction Processing, FinTech, Encryption, Business Logic, Business Analysis, Virtual Machines
Intermédiaire · Spécialisation · 1 à 3 mois

University of Colorado Boulder
Compétences que vous acquerrez: Sustainable Systems, Sustainable Development, Sustainable Business, Corporate Sustainability, Systems Thinking, Social Impact, Professional Development, Leadership, Strategic Leadership, Change Management, Professional Networking, Self-Awareness
Préparer un diplôme
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Staff Management, Collaborative Software, Organizational Change, Change Management, Google Cloud Platform, Cloud Computing, Management Training And Development, Business Transformation, Workforce Development, Innovation, People Development, Digital Transformation, Talent Management, Employee Engagement
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Communication, L'innovation, Collaboration, Adobe Creative Cloud, Résolution de problèmes, IA responsable, Ingénierie de requête, Pensée créative, Intégrations AI, Récit de l'histoire, Création de contenu, Adaptabilité, Adobe Express, IA générative, L'IA responsable, Créativité, Adobe Firefly, Workflows d'IA, Raconter une histoire, Ingénierie rapide, Une créativité alimentée par l'IA, Conception visuelle
Débutant · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Prompt Engineering, Anthropic Claude, Experience Design, Generative AI, LLM Application, User Interface and User Experience (UI/UX) Design, Application Programming Interface (API), Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), AI Integrations, Application Development, Authentications, Context Management
Intermédiaire · Cours · 1 à 4 semaines