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Learner Reviews & Feedback for Business Metrics for Data-Driven Companies by Duke University

8,143 ratings
1,673 reviews

About the Course

In this course, you will learn best practices for how to use data analytics to make any company more competitive and more profitable. You will be able to recognize the most critical business metrics and distinguish them from mere data. You’ll get a clear picture of the vital but different roles business analysts, business data analysts, and data scientists each play in various types of companies. And you’ll know exactly what skills are required to be hired for, and succeed at, these high-demand jobs. Finally, you will be able to use a checklist provided in the course to score any company on how effectively it is embracing big data culture. Digital companies like Amazon, Uber and Airbnb are transforming entire industries through their creative use of big data. You’ll understand why these companies are so disruptive and how they use data-analytics techniques to out-compete traditional companies....

Top reviews


Jun 11, 2020

It is a business centred course that will help you understand the most important metrics. It includes comprehensive glossaries and lectures that will help you in the process and a lot of case studies.


Nov 2, 2018

really good bases for business metric if you already have a background you are going to enjoy and refresh you memory and if you don't have previous experiences is really easy to understand the concept

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1376 - 1400 of 1,641 Reviews for Business Metrics for Data-Driven Companies

By Thrupthi P

Aug 11, 2020

Briefly explained and understandable to even a beginner such as myself

By 郎雨

Oct 13, 2018

Basic framework is clear and useful. But more details will be helpful.

By Yiwei Z

Jan 11, 2016

Good introduction to business metrics, but not enough practical stuff.

By Jacob P

Aug 28, 2018

This is a good overview of the business analytics/data science field.

By Duy-Cuong T N

Apr 6, 2020

Practical course with insightful case study, well-delivered lecture.

By Mukul T

Feb 5, 2018

A well structured course, delivered in an easy-to-understand manner.

By Nicholas D

May 17, 2017

Enjoyed the course, well put together with use of practical examples

By Xin Y

Apr 23, 2017

it's better to explain more about financial glossaries in the video.

By Alex C

Jan 10, 2017

Very informative and a good start to continue on to the next courses

By Pablo V

May 16, 2016

Maybe a little more of application activities but overall very well!

By Laura V T T

Jun 14, 2021

V​ery intuitive to follow, real-world examples and easy to complete

By Yongli C

Oct 2, 2018

A very helpful introduction to the common metrics used in business!

By Fernando S F

Nov 30, 2020

Very interesting course. I am eager to enter the Excel adventure.

By aferyad

Dec 2, 2015

very useful course for me as a data analyst in a website company

By Bryan P

Jun 28, 2016

Introductory course, perhaps a little too light on the details.

By Raghav S

May 8, 2020

little bit complicated and fast teaching but practical content

By Gytis G

Jun 28, 2019

Great course! I found some interesting information! Recommend!

By Chris C

Jun 23, 2016

Lectures were a bit slow-paced, but the information was great.

By 戴敬芳

Feb 13, 2016

Clear to have basic knowledge to know more about data analyst.

By Diego Z

Jun 29, 2020

If the slides are structured more clearly, it will be better.

By Jennifer M

Jun 14, 2020

Good baseline info and review of business & marketing topics.

By Yu S P

Dec 9, 2016

Very interesting. Especially the content on Business Metrics

By Vivekanand G S

May 8, 2020

The course was great but the exam could have been tougher.

By Tom S

May 24, 2017

Some examples and recording are starting to show their age

By Andrés A S N

Jul 1, 2020

Some very interesting data, but some could be very basic,