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Learner Reviews & Feedback for Business Metrics for Data-Driven Companies by Duke University

8,288 ratings

About the Course

In this course, you will learn best practices for how to use data analytics to make any company more competitive and more profitable. You will be able to recognize the most critical business metrics and distinguish them from mere data. You’ll get a clear picture of the vital but different roles business analysts, business data analysts, and data scientists each play in various types of companies. And you’ll know exactly what skills are required to be hired for, and succeed at, these high-demand jobs. Finally, you will be able to use a checklist provided in the course to score any company on how effectively it is embracing big data culture. Digital companies like Amazon, Uber and Airbnb are transforming entire industries through their creative use of big data. You’ll understand why these companies are so disruptive and how they use data-analytics techniques to out-compete traditional companies....

Top reviews


Nov 2, 2018

really good bases for business metric if you already have a background you are going to enjoy and refresh you memory and if you don't have previous experiences is really easy to understand the concept


Jun 11, 2020

It is a business centred course that will help you understand the most important metrics. It includes comprehensive glossaries and lectures that will help you in the process and a lot of case studies.

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1376 - 1400 of 1,670 Reviews for Business Metrics for Data-Driven Companies

By Manoj J

Sep 11, 2016

It would have been better if the final assignment was assessed by the instructor too.

By B-Rad v B

Mar 20, 2017

Peer Reviewers seem too keen to take marks off or dont bother reading the assignment

By jayson b

Jan 21, 2022

the professor is excited about the topic, which helps me stay engaged in learning.

By Pia W

Nov 15, 2016

Very easy to follow, but the pacing is a bit uneven. Overall a good introduction !

By Pengtao L

Mar 24, 2016

Very good intro class to Business analytics. Wish there are more content to learn.

By Mike T

Jun 2, 2021

It would be more practical if there were more case study!! Much overall is great.

By German M

Nov 5, 2020

muy buen curso introductorio, aclara varios conceptos básicos. Muy bien explicado

By Agn� M

Sep 29, 2020

Lots of useful information but maybe more practical situation needed to be given.

By Alessandro G

Oct 23, 2015

Very interesting introduction to the business intelligence, totally recommended.

By 薛淳慶

Aug 8, 2020

Learned the basics metrics for many industry and career about a data scientist.

By Abir H

Apr 16, 2020

Most of the youtube videos are unavailable , without this everything is fine...

By Damy A

May 18, 2018

Great foundational information for understanding the value of Business Metrics


May 26, 2020

If we have some basic knowledge of the glossary, then the course is brilliant

By Sai K

Jul 27, 2018

Very well explained course with lots of examples to understand case in point.

By Gabriel B

Sep 18, 2017

Great course to understand the use of this subject for business improvements!

By Weizhe

Dec 27, 2017

Very informative difficulty level is just suitable for entry level viewers.

By Seamus L O

Jun 29, 2017

Great course! I would recommend it to anyone interested in data analytics.

By Shangmok K

Dec 1, 2020

The course was very interesting. Also good introduction to Data Metrics.

By mayank s

Feb 12, 2020

Great course.The course has really helped me to understand the structure.

By Kevin V K

Oct 3, 2017

VERY interesting and far better compared to a boring classroom lectures

By Akshay K

Sep 18, 2016

Excellent course to get an insight of Data related tasks and profession

By Drozhnikov A

Sep 24, 2015

Pretty good course. Good professional speaker. But to common ,aterials.

By Thrupthi P

Aug 11, 2020

Briefly explained and understandable to even a beginner such as myself

By 郎雨

Oct 13, 2018

Basic framework is clear and useful. But more details will be helpful.

By Yiwei Z

Jan 11, 2016

Good introduction to business metrics, but not enough practical stuff.