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Learner Reviews & Feedback for Business Metrics for Data-Driven Companies by Duke University

8,143 ratings
1,673 reviews

About the Course

In this course, you will learn best practices for how to use data analytics to make any company more competitive and more profitable. You will be able to recognize the most critical business metrics and distinguish them from mere data. You’ll get a clear picture of the vital but different roles business analysts, business data analysts, and data scientists each play in various types of companies. And you’ll know exactly what skills are required to be hired for, and succeed at, these high-demand jobs. Finally, you will be able to use a checklist provided in the course to score any company on how effectively it is embracing big data culture. Digital companies like Amazon, Uber and Airbnb are transforming entire industries through their creative use of big data. You’ll understand why these companies are so disruptive and how they use data-analytics techniques to out-compete traditional companies....

Top reviews


Jun 11, 2020

It is a business centred course that will help you understand the most important metrics. It includes comprehensive glossaries and lectures that will help you in the process and a lot of case studies.


Nov 2, 2018

really good bases for business metric if you already have a background you are going to enjoy and refresh you memory and if you don't have previous experiences is really easy to understand the concept

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1476 - 1500 of 1,641 Reviews for Business Metrics for Data-Driven Companies

By Syed A M K

Dec 7, 2015

Awesome course


Oct 24, 2018

Good to start

By Bruno E G

Jun 25, 2017


By Patrick C

Jan 23, 2016

Great course!

By Fabio M

Dec 29, 2015

Great course!

By Mathilde S

Jan 2, 2021

Pretty goode

By Sara A

Sep 26, 2018

Great class!

By Mical R N

Mar 29, 2017

very useful!

By Ryan F

Jan 17, 2018

Good course

By Roshni G

Nov 29, 2017


By Bi T T I

Sep 4, 2017


By Raghav V

Jan 19, 2017

Nice course

By Kuljeet K

May 27, 2016

Good Course

By Nicholas D

Jun 15, 2017

great job!

By Max D

Oct 11, 2015

Muy bueno.

By GIancarlo C

Feb 18, 2021


By Renato G

Jan 7, 2020


By Sachini s

Feb 22, 2021



Sep 30, 2020


By Renukanandan A

Oct 26, 2016


By Doris W

May 20, 2016


By Jiarong Y

Jan 8, 2016


By David H

Apr 19, 2020

Good concepts covered in the course (except for one week involving Financial services metrics), but I wish the examples and quizzes allowed for more hands on quantitative exercises where student have to calculate specific metrics and strategically think about ways to increase business performance. Teaching style is a bit more fundamental/conceptual than hands-on.

Also the week with Financial Services Metrics all of a sudden gets super detailed and way too advanced with all sorts of formulas and concepts we haven't even touched at all. That week is better to be left off the course.

By Vatsal G

Jul 7, 2018

A good course for those looking to get an introduction to the world of Business Analytics. However, many concepts, specially in the Financial Metrics section were poorly explained or completely skipped under the assumption that the student would be familiar with them. Explaining them or providing reference material for them could have saved invaluable time of the student which was spent on trying to scour through the discussion forums, then reading about them online, and then trying to relate and match what they read with what was being spoken about in the videos.

By celina o

May 17, 2016

The lectures are good and clear, with many concrete examples and exercices to train. The topic itself is a little limited, mostly to finance, whereas there would be so much more equally interesting diversity in data to analyse. I just don't dream of money all the time.

The course limitations for free attendance get in the way of efficient learning though, using cheap tricks to manipulate you into buying, though I haven't seen these features used this way in other curses, I bet they're using what they teach to increase conversion using any way available.