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Learner Reviews & Feedback for Business Metrics for Data-Driven Companies by Duke University

8,145 ratings
1,674 reviews

About the Course

In this course, you will learn best practices for how to use data analytics to make any company more competitive and more profitable. You will be able to recognize the most critical business metrics and distinguish them from mere data. You’ll get a clear picture of the vital but different roles business analysts, business data analysts, and data scientists each play in various types of companies. And you’ll know exactly what skills are required to be hired for, and succeed at, these high-demand jobs. Finally, you will be able to use a checklist provided in the course to score any company on how effectively it is embracing big data culture. Digital companies like Amazon, Uber and Airbnb are transforming entire industries through their creative use of big data. You’ll understand why these companies are so disruptive and how they use data-analytics techniques to out-compete traditional companies....

Top reviews


Nov 2, 2018

really good bases for business metric if you already have a background you are going to enjoy and refresh you memory and if you don't have previous experiences is really easy to understand the concept


Jun 11, 2020

It is a business centred course that will help you understand the most important metrics. It includes comprehensive glossaries and lectures that will help you in the process and a lot of case studies.

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1576 - 1600 of 1,642 Reviews for Business Metrics for Data-Driven Companies

By Karthik S

Dec 17, 2017

Good insights on some industries, but content overall lacks rigor.

By Job M

Oct 10, 2016

It's very general information. The explanation movies are great.

By José M P Á

Apr 11, 2016

It's a great introductory course, although a bit superficial.

By Akshita D

Jun 21, 2020

The lectures can be explained a bit slowly and in detail.

By Yohann B

Feb 6, 2016

good, but no material and lack of structure

By Marcos D B

Feb 20, 2017

Content was a bit shallower than expected.

By Eshank B

Sep 4, 2016

good but the tests can be better planned.

By Jason T

Jun 12, 2017

The course was within expectations. No

By Pitch S

Oct 26, 2015

Comprehensive and general techique

By Shady D

Feb 18, 2016

Great introduction to the Subject

By Ronald B

Apr 11, 2016

Well done, but lite on content.


Jan 29, 2022

for students enrolled in 2022.

By rajrajeshwar m

Jul 17, 2021

Great Course and instructor

By Subhash

Apr 19, 2020

Feels somewhat Boring!!!!

By Robert N

Dec 23, 2015

Meh. It was just okay.

By Brunno C G

Dec 28, 2020

Basic but interesting

By khan

Oct 3, 2020

not of my interst

By Madhav K

Feb 28, 2020

content is less.

By Joaquín R L

Dec 27, 2016

Good intro

By Daniel B

Jun 27, 2017

Too easy.

By Ximena G

Feb 22, 2017


By Aaron M C

Dec 6, 2018


By Cyril M

Aug 22, 2020

Disappointed. At the end I don't feel especially more equipped to work on Busines metrics.

Unless it is in the finance domain or on specific revenue metrics from online shops or some more very specific domains. A deep dive into finance too. very interesting if you are interested in Stocks and finance (which is my case), but probably a little specific for the large audience of this course.

On Profitability metrics Muda's, lead time, process time. and other more general notions that could be applied more widely.

The end assignment is a good demonstration of what was the central topic and what was more "fillings" => focus on metrics how to apply them.

I've seen other courses from the same time that was much mor interesting.

By Elvin D

May 10, 2020

The course touches to the points very broadly, and would probably be forgotten in a week after the completion. Main problem was that you find yourself jumping from topic to another and having basic knowledge of the subjects. I would expect to have narrow however deep understanding of the course.

The module would probably be nothing but a waste of time for someone who intends to grasp the idea of data management and metrics.

By Arun S

May 14, 2020

I purchased the Excel to MySQL: Analytic Techniques for Business Specialization, to learn about data analytics, mainly to transition from Excel to SQL. However, I personally felt this particular course about Business Metrics for Data Driven Companies could have been condensed, as it did not have any learning related to data tools. Hopefully, my requirements are covered in the next 3 courses.