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Learner Reviews & Feedback for Business Metrics for Data-Driven Companies by Duke University

8,061 ratings
1,662 reviews

About the Course

In this course, you will learn best practices for how to use data analytics to make any company more competitive and more profitable. You will be able to recognize the most critical business metrics and distinguish them from mere data. You’ll get a clear picture of the vital but different roles business analysts, business data analysts, and data scientists each play in various types of companies. And you’ll know exactly what skills are required to be hired for, and succeed at, these high-demand jobs. Finally, you will be able to use a checklist provided in the course to score any company on how effectively it is embracing big data culture. Digital companies like Amazon, Uber and Airbnb are transforming entire industries through their creative use of big data. You’ll understand why these companies are so disruptive and how they use data-analytics techniques to out-compete traditional companies....

Top reviews

Nov 2, 2018

really good bases for business metric if you already have a background you are going to enjoy and refresh you memory and if you don't have previous experiences is really easy to understand the concept

Jun 11, 2020

It is a business centred course that will help you understand the most important metrics. It includes comprehensive glossaries and lectures that will help you in the process and a lot of case studies.

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451 - 475 of 1,628 Reviews for Business Metrics for Data-Driven Companies


Sep 5, 2018

It's very insightful and helpful for those who have no prior academic background in management.

By Labros V

Jul 25, 2017

Very good professor with in dept knowledge of the subject and the necessary skills to teach it.

By Maqhawe S

Jun 7, 2017

Quite an interesting course and a great way to diversify your portfolio. Highly recommended !!!

By Rajan K

May 9, 2017

Everyone can understand this course and relate to the things taught in their professional life.

By Jan F V C

Mar 8, 2016

this is a really interesting course is helping me a lot, looking forward to complete this class

By Keith P D C

Dec 3, 2015

A great introductory course to gain insights into what actually happens in different job roles.

By ayush v

Jan 4, 2020

This course helped me know about different metrics involved and how to distinguish among them.

By Jens J

Dec 6, 2019

It was a good starting point in business analytics. It made me excited to want to learn more!

By Connie S

Aug 28, 2018

Great overview course to explain data science careers and confirm my interest in the subject.

By Ehui E S A

Mar 17, 2018

Great beginning course for a path toward to the data scientist and business analytics careers

By Kunyi W

Mar 26, 2017

Amazing course! It help us to understand career path related to data in different industries

By zhang q

Mar 3, 2016

A good lesson can bring you some great understanding of data-driven company.Worth taking it~!


Nov 2, 2020

I learned valuable points that may seem obvious but many business owners fail to comprehend.

By Asher G

Sep 16, 2020

This course was great, the explanations were clear and it really helped me define my career.

By Vishal V

Apr 15, 2020

Interesting course with a clarity on how to choose your relevant metrics for a business Unit

By Nora B

Mar 10, 2020

The course starts out fairly basic, but by the final two weeks, it is much more challenging.

By Trinidad J

Apr 5, 2017

I thought this was a great prerequisite! Very valuable to know as an effective data analyst.

By Michèle M

Dec 24, 2015

Absolutely phenomenal course - a must for anyone interested in the core functioning of a bus

By Donghan C

Dec 14, 2015

Very useful and helpful course provided with fine designed structure and clear illustration.

By Edward A

Oct 27, 2015

A very helpful course in understanding how business is run from an analytical point of view.

By Akshay R S

Jul 21, 2020

A primer on fundamental concepts of business metrics and relevance in different industries.

By Thanakorn K

Jun 25, 2020

This course make me understand how to create a business metric and how to analyze business.

By John P S

Oct 1, 2018

Can be a lot of information to absorb sometimes, but the foundation is strong and thorough.

By Juan V

Feb 17, 2018

Clear introduction to the concepts you need to know to analysis data in a business setting.

By Steve T

Jan 15, 2016

This was a good course - I have a finance background but it presented some new perspectives