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Learner Reviews & Feedback for Business Metrics for Data-Driven Companies by Duke University

8,142 ratings
1,672 reviews

About the Course

In this course, you will learn best practices for how to use data analytics to make any company more competitive and more profitable. You will be able to recognize the most critical business metrics and distinguish them from mere data. You’ll get a clear picture of the vital but different roles business analysts, business data analysts, and data scientists each play in various types of companies. And you’ll know exactly what skills are required to be hired for, and succeed at, these high-demand jobs. Finally, you will be able to use a checklist provided in the course to score any company on how effectively it is embracing big data culture. Digital companies like Amazon, Uber and Airbnb are transforming entire industries through their creative use of big data. You’ll understand why these companies are so disruptive and how they use data-analytics techniques to out-compete traditional companies....

Top reviews


Nov 2, 2018

really good bases for business metric if you already have a background you are going to enjoy and refresh you memory and if you don't have previous experiences is really easy to understand the concept


Jun 11, 2020

It is a business centred course that will help you understand the most important metrics. It includes comprehensive glossaries and lectures that will help you in the process and a lot of case studies.

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526 - 550 of 1,641 Reviews for Business Metrics for Data-Driven Companies

By Juanita B

Aug 5, 2020

The course is really complet. I highly recommended the exercises are really dynamic.

By Nagaraj P

Apr 12, 2020

Great Theorotical learning. A good coverage all basic accountinc and metric concepts

By Ripal V

Jun 7, 2018

Great course with amazing knowledge on metrics used by businesses across industries.

By Mikhail P

May 25, 2018

Very informative beginning for those planning careers in any data related companies.

By Marc R

May 2, 2017

Excellent course, structure and tuition - can't wait to get started on the next one!

By Humay R

Apr 19, 2022

Thanks a million for this valuable course to Duke University and prof.Daniel Egger!


Oct 27, 2021

It is a good class for people who want to learning something about business metrics


Feb 9, 2021

Excellent presentation, covered many fields. Deep Knowledge in all areas of metrix.

By Deepak A

Apr 4, 2020

Great course to start understanding about you future carer options in data analysis

By Siham A

May 1, 2019

An excellent introductory course that helps me set a career purpose of my learning.

By Helena S

Dec 2, 2018

Good introductory course of Business metrics to people with no business background.

By Chen W

Mar 9, 2018

Not hard, it probably as same knowledge quantity as 1 month real University course.

By Phoebe ( Z

Nov 2, 2015

I love it! Professor threads all the beads together for the aspiring data analysts!

By ToccarraDickey

Jun 11, 2020

I enjoyed taking this course, There were some sessions that challenged. Overall, I

By Guangyu Z

Jan 23, 2019

Great explanation! Simple examples make it easier for me to understand the content

By samarprit c

Jun 17, 2016

very good course introducing fundamental metrics for introductory learners like me

By Sebastian P C

Oct 2, 2020

it offersa very complete and useful points of view when looking at business data.

By Nancy D

Jul 31, 2020

I really like this course which give me chance to get into this new area of data.

By Dylan S M

Jul 25, 2016

Why aren't I able to see this is enrolled courses- and unable to load on appletv?

By Natalie B

Oct 11, 2015

Great baseline understanding of how to talk intelligently about business metrics.

By Lakshit T

Aug 2, 2021

Nice Course for introduction to the field of Data and also Business Environment.

By Aman S

Apr 20, 2020

It would be best if some data centric assignment been added to final assignment.

By Suyang G (

Apr 4, 2016

Very brief but concise introduction of the data relationship with business area.


Nov 14, 2020

Good introduction to the field and expected jobs and industries derived from it

By Brandt E

Jul 6, 2020

Course examines concepts thoroughly without being condensed or too challenging!