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Learner Reviews & Feedback for Business Metrics for Data-Driven Companies by Duke University

8,144 ratings
1,673 reviews

About the Course

In this course, you will learn best practices for how to use data analytics to make any company more competitive and more profitable. You will be able to recognize the most critical business metrics and distinguish them from mere data. You’ll get a clear picture of the vital but different roles business analysts, business data analysts, and data scientists each play in various types of companies. And you’ll know exactly what skills are required to be hired for, and succeed at, these high-demand jobs. Finally, you will be able to use a checklist provided in the course to score any company on how effectively it is embracing big data culture. Digital companies like Amazon, Uber and Airbnb are transforming entire industries through their creative use of big data. You’ll understand why these companies are so disruptive and how they use data-analytics techniques to out-compete traditional companies....

Top reviews


Nov 2, 2018

really good bases for business metric if you already have a background you are going to enjoy and refresh you memory and if you don't have previous experiences is really easy to understand the concept


Jun 11, 2020

It is a business centred course that will help you understand the most important metrics. It includes comprehensive glossaries and lectures that will help you in the process and a lot of case studies.

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576 - 600 of 1,642 Reviews for Business Metrics for Data-Driven Companies

By Christine J

Oct 28, 2017

a lot of information about the current business world and easy to relate to

By RohanSubhedar

Jul 29, 2017

Excellent course on the basics of Business Metrics and very well explained.


Dec 17, 2020

I really enjoyed learning about the businesses and metrics regarding them.

By Prerna B

Jun 15, 2020

helpful in getting insight of business processes and metrics for beginners

By zikang f

Feb 14, 2020

very basic knowledge of business metrics. It is very friendly for freshers

By Nabil H

Oct 17, 2017

Its an excellent course to learn the basics particularly business metrics.

By Armando R

Nov 19, 2020

Good courses for people that want to start a carrer in a business compnay

By Rakshit R

Jun 4, 2020

Best introductory course on business analysis and business data analysis.

By Binqi S

Feb 16, 2020

Clear and well structured course! Definitely enjoyed learning this couse!

By Yini L

Oct 30, 2019

Nice structure and vivid case studies for telling me the business metrics

By Kunzan F

Jul 26, 2019

Great course! Really enjoyed the real business case studies and examples.

By Tatiana C

Mar 24, 2019

Really appreciate the lectures and the resources provided for the course!

By Azahar P

Apr 5, 2018

Very well explained and introduced to the world of Business Data Analysis

By Ifigenia T

Feb 6, 2018

Very informative and a great way to gain an introduction to data science.

By Andres F G P

Oct 16, 2017

Good perspective and introduction to the world of data driven companies !

By venkata s s s

May 30, 2017

Beautiful is the word. Perfect start for a career towards data analytics.

By Prasad H

Aug 17, 2016

Highly informative adoptable knowledge to learn for any Business Manager.

By max p

Jan 11, 2021

Great Course! I really enjoyed it and I recommend others should take it.

By Megan S

Nov 2, 2020

Well-spoken and experienced professor with nice videos! Would recommend.

By Justus M

Jun 23, 2017

Very good foundation course on Business Analytics. I highly recommend it

By Vivian z

May 10, 2017

give me a pretty good summary of what the BA function I wanted to learn.

By Renee T

Jan 12, 2017

Very good introduction. Well paced and thoughtfully constructed course.

By Alexander S

Oct 4, 2016

I really like how you don't need any prior experience. I learned a lot.

By Florian B

Sep 13, 2016

Great course as an introduction to the business analytics specialization

By Vladimir P

Aug 2, 2016

Very well structured course and lots of useful information! Many thanks!