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Learner Reviews & Feedback for Business Metrics for Data-Driven Companies by Duke University

8,353 ratings

About the Course

In this course, you will learn best practices for how to use data analytics to make any company more competitive and more profitable. You will be able to recognize the most critical business metrics and distinguish them from mere data. You’ll get a clear picture of the vital but different roles business analysts, business data analysts, and data scientists each play in various types of companies. And you’ll know exactly what skills are required to be hired for, and succeed at, these high-demand jobs. Finally, you will be able to use a checklist provided in the course to score any company on how effectively it is embracing big data culture. Digital companies like Amazon, Uber and Airbnb are transforming entire industries through their creative use of big data. You’ll understand why these companies are so disruptive and how they use data-analytics techniques to out-compete traditional companies....

Top reviews


Jun 11, 2020

It is a business centred course that will help you understand the most important metrics. It includes comprehensive glossaries and lectures that will help you in the process and a lot of case studies.


Nov 2, 2018

really good bases for business metric if you already have a background you are going to enjoy and refresh you memory and if you don't have previous experiences is really easy to understand the concept

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1426 - 1450 of 1,685 Reviews for Business Metrics for Data-Driven Companies

By Raghav S

May 8, 2020

little bit complicated and fast teaching but practical content

By Gytis G

Jun 28, 2019

Great course! I found some interesting information! Recommend!

By Chris C

Jun 23, 2016

Lectures were a bit slow-paced, but the information was great.

By 戴敬芳

Feb 13, 2016

Clear to have basic knowledge to know more about data analyst.

By Diego Z

Jun 29, 2020

If the slides are structured more clearly, it will be better.

By Jennifer M

Jun 14, 2020

Good baseline info and review of business & marketing topics.

By Yu S P

Dec 9, 2016

Very interesting. Especially the content on Business Metrics

By Vivekanand G S

May 8, 2020

The course was great but the exam could have been tougher.

By Tom S

May 24, 2017

Some examples and recording are starting to show their age

By Andrés A S N

Jul 1, 2020

Some very interesting data, but some could be very basic,

By Anne-Sophie P

Jul 22, 2018

Great intro to the suite of courses of this specialisaton

By Pham T G

Dec 27, 2015

Very useful knowledge and relevant examples are provided.

By Anuttam P

Jul 24, 2016

Valuable and useful info for aspiring business analysts.

By Juan C P B

Jan 31, 2016

I really enjoy this course. It has a lot of information!

By Kapil S

Jun 28, 2020

this course is best to know how the data is used nowday

By Mark H

Mar 21, 2017

Course is good for getting started with Data Analytics!

By Gnaneswara T

Dec 10, 2020

very good insight on right usage of business metrics .

By Hongyang Z

Apr 11, 2019

jump over chapters instead of going deeper and deeper.

By Ekasit K

Mar 2, 2017

good to understand a broad concept of business metrics

By Craig J

Nov 1, 2015

It's fairly dense with sensible things to know and do.


May 2, 2018

The course is very comprehensive and well structured.


Nov 17, 2017

Very Good. A case study illustration would be better

By Vivek D R

Feb 28, 2016

Eggar was brilliant.but week 4 i could not understand

By Jason C D A

Jan 11, 2016

A good intro course for those who are starting out.

By Daya_Jin

Sep 3, 2018