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Learner Reviews & Feedback for Business Metrics for Data-Driven Companies by Duke University

8,353 ratings

About the Course

In this course, you will learn best practices for how to use data analytics to make any company more competitive and more profitable. You will be able to recognize the most critical business metrics and distinguish them from mere data. You’ll get a clear picture of the vital but different roles business analysts, business data analysts, and data scientists each play in various types of companies. And you’ll know exactly what skills are required to be hired for, and succeed at, these high-demand jobs. Finally, you will be able to use a checklist provided in the course to score any company on how effectively it is embracing big data culture. Digital companies like Amazon, Uber and Airbnb are transforming entire industries through their creative use of big data. You’ll understand why these companies are so disruptive and how they use data-analytics techniques to out-compete traditional companies....

Top reviews


Jun 11, 2020

It is a business centred course that will help you understand the most important metrics. It includes comprehensive glossaries and lectures that will help you in the process and a lot of case studies.


Nov 2, 2018

really good bases for business metric if you already have a background you are going to enjoy and refresh you memory and if you don't have previous experiences is really easy to understand the concept

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1451 - 1475 of 1,685 Reviews for Business Metrics for Data-Driven Companies


Nov 11, 2017

Good business case study and meaningful assessment

By Jianyu T

Jan 5, 2016

Overall good introduction to business concepts.

By Harsh S

Oct 8, 2017

Good insights for beginners, not very complex.

By Roger K

Aug 5, 2018

Fast paced overview of business data metrics!

By Christopher M

Jun 26, 2017

Good introductory course to Business Metrics

By Ericamua

Nov 10, 2017

it really improve my English and practic it

By Kumar D

Oct 28, 2017

Great course. Could be a little tech heavy.

By Napongsathorn M (

Jun 17, 2019

Great Course!! Precise and easy to follow.

By Ioannis B

Aug 17, 2017

Good intro to business metrics in general!

By Jeremiah L

Aug 11, 2017

Good for understand basic business metrics

By Jorge P

Jul 24, 2017

Very good introduction to Business metrics

By Hayder

May 9, 2019

Very good course with details explanation


Aug 31, 2018

Clear and great introduction for beginner

By Sasikarn R

May 15, 2018

Some questions in assignment do not clear

By Carmen R

Jul 22, 2016

Good Course! Nice coverage of the basics!

By Leslie D

Sep 1, 2020

Great introduction to business metrics.

By cody

Mar 21, 2016

Great course for getting your feet wet.

By Eashan

Mar 23, 2018

Great introduction to business metrics

By 진모정

Nov 11, 2017

good course for business. Fascinating.

By Abimbola A

May 28, 2017

This course was insightful and helpful

By Kavya H N

Dec 2, 2022

Good teaching with lots of examples .

By Eve L

Jun 22, 2021

Awesome Class kept up the good work.


Dec 16, 2020

Very good!Maybe could be more dinamic

By Tanguy V

Oct 3, 2015

Good mix between theory and practice.

By Xabier L

Sep 16, 2018

A bit basic. but ok for introduction