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Learner Reviews & Feedback for Business Metrics for Data-Driven Companies by Duke University

8,353 ratings

About the Course

In this course, you will learn best practices for how to use data analytics to make any company more competitive and more profitable. You will be able to recognize the most critical business metrics and distinguish them from mere data. You’ll get a clear picture of the vital but different roles business analysts, business data analysts, and data scientists each play in various types of companies. And you’ll know exactly what skills are required to be hired for, and succeed at, these high-demand jobs. Finally, you will be able to use a checklist provided in the course to score any company on how effectively it is embracing big data culture. Digital companies like Amazon, Uber and Airbnb are transforming entire industries through their creative use of big data. You’ll understand why these companies are so disruptive and how they use data-analytics techniques to out-compete traditional companies....

Top reviews


Jun 11, 2020

It is a business centred course that will help you understand the most important metrics. It includes comprehensive glossaries and lectures that will help you in the process and a lot of case studies.


Nov 2, 2018

really good bases for business metric if you already have a background you are going to enjoy and refresh you memory and if you don't have previous experiences is really easy to understand the concept

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1601 - 1625 of 1,685 Reviews for Business Metrics for Data-Driven Companies

By Quang M N

Feb 18, 2024

SO "HARD" to learn! I honestly can not understand at least 20% even now when I completed.

By luciana

Mar 7, 2016

I had a hard time finding material to study.

I wish the class had more reading material.

By Adriano J d N

Feb 28, 2016

Good introduction to the Theme. Some subjects was not entirely connected between weeks.

By Delilah L

Nov 18, 2015

not much is taught here but I guess should be a good beginning for the specialization.

By Addie J

May 26, 2020

The third week seemed like random content and did not go with the rest of the course.

By Daniel C

Oct 26, 2015

Sometimes it seems very "mechanic". The instructor is clearly reading a script.

By Sergei S

Oct 18, 2020

there are a lot of descriptive tasks in this course and less quantitative ones

By Aleksander J

Feb 16, 2018

I expected some more. I hope in following courses it would be more compelling

By Weiliang P

Dec 29, 2015

The course title is a bit misleading. There were too much math in the course.

By Olga P A

Jun 11, 2018

I thought it would be more practical with formulas for different business.

By Steph L

May 2, 2016

I feel like more examples, case studies, or panel interviews would help.

By maxwell b

Feb 1, 2016

Solid introduction - slightly disjointed and fairly boring presentation.

By Colin M

Sep 22, 2017

Course content doesn't really become relevant until the next course

By Alfonso F

May 7, 2017

Very entry level course. Expected a deeper treatment of the subjet.

By Karthik S

Dec 17, 2017

Good insights on some industries, but content overall lacks rigor.

By Job M

Oct 10, 2016

It's very general information. The explanation movies are great.

By José M P Á

Apr 11, 2016

It's a great introductory course, although a bit superficial.

By Akshita D

Jun 21, 2020

The lectures can be explained a bit slowly and in detail.

By Yohann B

Feb 6, 2016

good, but no material and lack of structure

By Marcos D B

Feb 20, 2017

Content was a bit shallower than expected.

By Eshank B

Sep 4, 2016

good but the tests can be better planned.

By Jason T

Jun 12, 2017

The course was within expectations. No

By Pitch S

Oct 26, 2015

Comprehensive and general techique

By Shady D

Feb 18, 2016

Great introduction to the Subject

By Ronald B

Apr 11, 2016

Well done, but lite on content.