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Learner Reviews & Feedback for Applying Data Analytics in Marketing by University of Illinois at Urbana-Champaign
145 ratings
About the Course
This course introduces students to marketing analytics through a wide range of analytical tools and approaches. We will discuss causal analysis, survey analysis using regression, textual analysis (sentiment analysis), and network analysis. This course aims to provide the foundation required to make better marketing decisions by analyzing multiple types of data related to customer satisfaction.
Top reviews
YC
Nov 26, 2020
This course is really insightful. Explanation done very well, quizzes is related and challenging. Although I suggest you have a statistical background before taking this course
YY
Nov 2, 2019
it was a perfect course , which gave me the full picture of how to make a marketing testing and evaluation
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26 - 29 of 29 Reviews for Applying Data Analytics in Marketing
By Mustafa U A
•Jun 12, 2022
I am waiting to grade my submission to get my certification but there is no any answer!!!
By Priya J
•May 15, 2020
Content is useful but conductor is very monotonous and unprepared
By Noza
•Oct 2, 2020
Awful instructor((((( I just regret purchasing the course
By Uby S Y
•Apr 20, 2021
it is not what i was looking for