The Expert Academy

B2B Sales: Communication And Buyer Influence

The Expert Academy

B2B Sales: Communication And Buyer Influence

The Expert Academy

Instructor: The Expert Academy

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Gain insight into a topic and learn the fundamentals.
Intermediate level

Recommended experience

1 week to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Intermediate level

Recommended experience

1 week to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Use active listening to understand buyer priorities, concerns and decision criteria.

  • Apply ethical persuasion techniques in negotiation and sales conversations.

  • Build trust through body language, rapport and professional presence.

  • Frame value clearly during persuasive negotiation dialogue.

Details to know

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Recently updated!

August 2026

Assessments

11 assignments

Taught in English

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This course is part of the B2B Sales: Negotiation, Deal Closing And Buyer Influence Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 6 modules in this course

This module builds the listening and questioning skills that support effective negotiation dialogue. Learners explore how active listening helps clarify needs, reduce misunderstanding and uncover the concerns behind buyer hesitation. The module strengthens the learner’s ability to build trust before attempting to persuade, influence or close.

What's included

6 videos2 readings2 assignments

This module explores persuasion and influence techniques that help professionals communicate ideas more effectively. Learners examine how credibility, audience awareness and message structure shape decision-making in business conversations. Within this course, the module is positioned around ethical influence in negotiation rather than manipulation or pressure.

What's included

16 videos1 reading2 assignments

This module introduces the foundations of body language and professional presence. Learners explore how posture, facial expression, gestures, eye contact and spatial awareness affect confidence and communication. In the context of negotiation, the module helps learners become more aware of the non-verbal signals they send during high-stakes conversations.

What's included

6 videos3 readings2 assignments

This module develops rapport-building through non-verbal communication. Learners examine how mirroring, alignment, warmth, openness and trust signals can help build stronger connections in business conversations. The module supports negotiation by helping learners reduce friction and create a more cooperative tone with buyers and stakeholders.

What's included

6 videos3 readings2 assignments

This module applies communication and body-language techniques to meeting environments. Learners explore how to communicate clearly, manage questions, maintain engagement and project credibility in structured discussions. In this course, the module supports negotiation meetings where clarity, composure and response quality can influence buyer confidence.

What's included

6 videos3 readings2 assignments

This text-based bridge module connects influence, listening and non-verbal communication to sales-specific negotiation dialogue. Learners examine how to frame value around buyer priorities, link proposals to business outcomes and use persuasive language without becoming forceful or one-sided. The module helps learners turn communication skills into clearer, more value-led deal conversations.

What's included

7 readings1 assignment

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Instructor

The Expert Academy
The Expert Academy
24 Courses1,737 learners

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