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Back to Business Model Canvas: A Tool for Entrepreneurs and Innovators (Project-Centered Course)

Learner Reviews & Feedback for Business Model Canvas: A Tool for Entrepreneurs and Innovators (Project-Centered Course) by University System of Georgia

458 ratings
133 reviews

About the Course

What you’ll achieve: In this project-centered course*, you will use the Business Model Canvas innovation tool to approach either a personal or corporate challenge or opportunity. You’ll learn to identify and communicate the nine key elements of a business model: Customer Segments, Value Proposition, Channels, Customer Relationships, Key Resources, Key Activities, Key Partners, Revenue Streams, and Cost Structure. Your completed project will be a polished Business Model Canvas that outlines the business case for a new product or service to address your selected challenge or opportunity. You’ll present your case in both a one-page document and a 10-minute video presentation. What you need to get started: This project-centered course is designed for anyone who wants to understand innovation best practices and the intra-corporate entrepreneurial (intrapreneur) skills needed to lead innovation projects, teams, and strategies. Entry- and senior-level professionals in a variety of industries - including education, healthcare, business, and not-for-profit - will benefit from the course materials and project experience. The only prerequisite is a strong desire to understand best practices in innovation and to master the skills needed to transform a new idea into a profitable reality. To complete the project, you’ll need to access the Business Model Canvas from either the Kauffman Foundation ( or (, or via the Creative Commons license offered by Strategyzer AG ( *About Project-Centered Courses: Coursera's project-centered courses are designed to help you complete a personally meaningful real-world project, with your instructor and a community of like-minded learners providing guidance and suggestions along the way. By actively applying new concepts as you learn, you’ll master the course content more efficiently; you’ll also get a head start on using the skills you gain to make positive changes in your life and career. When you complete the course, you’ll have a finished project that you’ll be proud to use and share....

Top reviews


Aug 18, 2017

I enjoyed it very much. It is easy to understand. A good point of this course is that I could work on my own business idea. It is nice to see Business Model Canvases of other participants.


Oct 03, 2019

It was an interesting journey that helped me truly develop my business goals. After completing my own business model canvas, I was able to create clear objectives and milestones.

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76 - 100 of 132 Reviews for Business Model Canvas: A Tool for Entrepreneurs and Innovators (Project-Centered Course)

By Suman S

Mar 19, 2017

Good learning model

By Dinmukhamed J

Sep 09, 2017

Very good course!

By Jearly A S C

Jun 23, 2017

estuvo muy bueno.

By Aisha

Dec 03, 2019

Excellent course

By Egberto G F

Oct 26, 2017

Excelente curso.

By Ajaz M

Jan 27, 2017

its was the best

By Aya M L N

Mar 16, 2020

thanks a looot

By Jesús E U G

Dec 11, 2017

muy buen curso

By Alexis G P

May 29, 2017

Perfect course

By Ali G

Dec 16, 2016

amazing course

By Maria R R

Oct 19, 2019

Great course!

By Pablo P G

Oct 18, 2017

great course!

By Navya K

Oct 12, 2018

Great Course

By Rodrigo B

Nov 11, 2016

Thanks : )

By Gianluca S

Apr 11, 2017

Very useful

By Mario M

Sep 01, 2020


By yuber a r s

May 18, 2018

muy bueno

By Andi N B M

Dec 04, 2017


By Wajeeh U H

Dec 15, 2019

Loved it

By Iron P K

Jan 07, 2018


By John S

Feb 11, 2018


By Luis F S

Aug 12, 2020


By Nishant R

Apr 16, 2020


By Thiago Z

Sep 17, 2016


By Gordon C

Apr 12, 2016

Other than a few technical glicthes with the videos in both firefox and chrome browsers, this is a very good course. I learned to use a great visual tool for developing my business model. I would have liked to have joined in the discussions and tasks but, I think coursera is charging too much for this course.