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Back to Business Model Canvas: A Tool for Entrepreneurs and Innovators (Project-Centered Course)

Learner Reviews & Feedback for Business Model Canvas: A Tool for Entrepreneurs and Innovators (Project-Centered Course) by University System of Georgia

483 ratings
141 reviews

About the Course

What you’ll achieve: In this project-centered course*, you will use the Business Model Canvas innovation tool to approach either a personal or corporate challenge or opportunity. You’ll learn to identify and communicate the nine key elements of a business model: Customer Segments, Value Proposition, Channels, Customer Relationships, Key Resources, Key Activities, Key Partners, Revenue Streams, and Cost Structure. Your completed project will be a polished Business Model Canvas that outlines the business case for a new product or service to address your selected challenge or opportunity. You’ll present your case in both a one-page document and a 10-minute video presentation. What you need to get started: This project-centered course is designed for anyone who wants to understand innovation best practices and the intra-corporate entrepreneurial (intrapreneur) skills needed to lead innovation projects, teams, and strategies. Entry- and senior-level professionals in a variety of industries - including education, healthcare, business, and not-for-profit - will benefit from the course materials and project experience. The only prerequisite is a strong desire to understand best practices in innovation and to master the skills needed to transform a new idea into a profitable reality. To complete the project, you’ll need to access the Business Model Canvas from either the Kauffman Foundation ( or (, or via the Creative Commons license offered by Strategyzer AG ( *About Project-Centered Courses: Coursera's project-centered courses are designed to help you complete a personally meaningful real-world project, with your instructor and a community of like-minded learners providing guidance and suggestions along the way. By actively applying new concepts as you learn, you’ll master the course content more efficiently; you’ll also get a head start on using the skills you gain to make positive changes in your life and career. When you complete the course, you’ll have a finished project that you’ll be proud to use and share....

Top reviews

Mar 12, 2019

Great course. I learn the model, I used it for two projects and really works. Of course It is just a way of view your business. You have to do more to launch a business. But it is an start point.

Aug 17, 2017

I enjoyed it very much. It is easy to understand. A good point of this course is that I could work on my own business idea. It is nice to see Business Model Canvases of other participants.

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76 - 100 of 140 Reviews for Business Model Canvas: A Tool for Entrepreneurs and Innovators (Project-Centered Course)

By Alberto T T

May 9, 2020

Very clear. Thank you!

By Dany E

Jul 5, 2017

is an amazing course!

By Simon C

Sep 11, 2016

me ayudo muchisimo!!!

By Edward M G

Sep 23, 2020

Practical knowledge

By Suman S

Mar 19, 2017

Good learning model

By Dinmukhamed J

Sep 9, 2017

Very good course!

By Jearly A S C

Jun 23, 2017

estuvo muy bueno.

By Aisha

Dec 3, 2019

Excellent course

By Egberto G F

Oct 26, 2017

Excelente curso.

By Ajaz M

Jan 27, 2017

its was the best

By Aya M L N

Mar 16, 2020

thanks a looot

By Jesús E U G

Dec 11, 2017

muy buen curso

By Alexis G P

May 29, 2017

Perfect course

By Ali G

Dec 16, 2016

amazing course

By Maria R R

Oct 19, 2019

Great course!

By Pablo P G

Oct 18, 2017

great course!

By Jack S

Nov 18, 2020

very good!!!

By Navya K

Oct 12, 2018

Great Course

By Rodrigo B

Nov 11, 2016

Thanks : )

By Gianluca S

Apr 11, 2017

Very useful

By Mario M

Sep 1, 2020



Nov 6, 2020

Very good


Sep 30, 2020

very good

By yuber a r s

May 18, 2018

muy bueno


Dec 3, 2017