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Back to Business Model Canvas: A Tool for Entrepreneurs and Innovators (Project-Centered Course)

Learner Reviews & Feedback for Business Model Canvas: A Tool for Entrepreneurs and Innovators (Project-Centered Course) by University System of Georgia

483 ratings
141 reviews

About the Course

What you’ll achieve: In this project-centered course*, you will use the Business Model Canvas innovation tool to approach either a personal or corporate challenge or opportunity. You’ll learn to identify and communicate the nine key elements of a business model: Customer Segments, Value Proposition, Channels, Customer Relationships, Key Resources, Key Activities, Key Partners, Revenue Streams, and Cost Structure. Your completed project will be a polished Business Model Canvas that outlines the business case for a new product or service to address your selected challenge or opportunity. You’ll present your case in both a one-page document and a 10-minute video presentation. What you need to get started: This project-centered course is designed for anyone who wants to understand innovation best practices and the intra-corporate entrepreneurial (intrapreneur) skills needed to lead innovation projects, teams, and strategies. Entry- and senior-level professionals in a variety of industries - including education, healthcare, business, and not-for-profit - will benefit from the course materials and project experience. The only prerequisite is a strong desire to understand best practices in innovation and to master the skills needed to transform a new idea into a profitable reality. To complete the project, you’ll need to access the Business Model Canvas from either the Kauffman Foundation ( or (, or via the Creative Commons license offered by Strategyzer AG ( *About Project-Centered Courses: Coursera's project-centered courses are designed to help you complete a personally meaningful real-world project, with your instructor and a community of like-minded learners providing guidance and suggestions along the way. By actively applying new concepts as you learn, you’ll master the course content more efficiently; you’ll also get a head start on using the skills you gain to make positive changes in your life and career. When you complete the course, you’ll have a finished project that you’ll be proud to use and share....

Top reviews

Mar 12, 2019

Great course. I learn the model, I used it for two projects and really works. Of course It is just a way of view your business. You have to do more to launch a business. But it is an start point.

Aug 17, 2017

I enjoyed it very much. It is easy to understand. A good point of this course is that I could work on my own business idea. It is nice to see Business Model Canvases of other participants.

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51 - 75 of 140 Reviews for Business Model Canvas: A Tool for Entrepreneurs and Innovators (Project-Centered Course)

By Deleted A

Mar 1, 2018

Follows a time tested strategy made popular by Strategyzer.

By Emilio F V

Sep 30, 2020

I loved it , helpfull, easy and super interesting.

By Juan F R

Apr 28, 2016

Pretty good lectures and helpful for entrepreneurs

By Ogundeji Y T

Sep 14, 2020

Nice course, it was a great learning experience.

By Juan C J

Mar 18, 2018

An interesting and useful course for innovators!


Feb 27, 2017

Excellent course, excellent guide for your life.


May 10, 2020

I really liked ir very much! Clear and complete

By Eriko I

Jun 22, 2017

It was effective to make my business plan.


Oct 8, 2020

It was very useful for me in the future

By Ayşe G P

Sep 19, 2017

Very effective and interactive course

By Ruchareka W

Jul 11, 2017

Thank you for this valuable course.

By tolulope p d

Jun 22, 2019

Good course and helpful activities

By Hanuman S

Nov 8, 2020

This is a really wonderful course

By Alicia V C

Sep 11, 2020

Simplemente un curso excelente.

By Shruti J

Jun 4, 2020

Detailed and Lucidly Explained.


Oct 29, 2019

VIdeos makes learning more easy

By Hilal A

May 18, 2020

very good model presentation

By Linda W

Aug 8, 2020

very systematic explanation

By Nicte G

Mar 27, 2020

Practical and to the point.

By Giorgi L

Jun 21, 2017

Very Helpful Course, Thanks

By Curtis M

Jun 4, 2017

Very short and to the point

By Edmund P B J

Jul 17, 2020

Just what I needed. Thanks


Jun 13, 2020

Well detailed information.

By fernanda

Mar 18, 2019


By Ziga z

Nov 14, 2016

Quick and to the point.