Social Norms, Social Change II

Ends soon! Save on skills that make you shine with 40% off 3 months of Coursera Plus. Save now

Social Norms, Social Change II

Instructor: Cristina Bicchieri

20,644 already enrolled

Included with

Learn more

4 modules

Gain insight into a topic and learn the fundamentals.

455 reviews

Beginner level

No prior experience required

Flexible schedule

9 hours to complete

Learn at your own pace

99%

Most learners liked this course

4 modules

Gain insight into a topic and learn the fundamentals.

455 reviews

Beginner level

No prior experience required

Flexible schedule

9 hours to complete

Learn at your own pace

99%

Most learners liked this course

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

6 assignments

Taught in English

91%

of learners achieved a positive career outcome

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

There are 4 modules in this course

This course is Part 2 of the Social Norms, Social Change series. In this course, we will examine social change, the tools we may use to enact change, and put into practice all we have learned in Part 1. See Social Norms, Social Change Part I at this link: https://coursera.org/learn/norms

This course covers scripts and schemas, the cognitive structures in which social expectations are embedded, and their relationship with social norms. The course then examines the essentials of norm abandonment, including the relations between personal beliefs and social expectations. We will also evaluate existing intervention strategies, including legal reforms, information campaigns, economic incentives, and group deliberations. Finally, we look at a variety of tools policy makers may use to effect change, highlight the role of trendsetters in social change, and explore the conditions under which they can be successful. The course is a joint Penn-UNICEF project." Please see the following link for a 30% discount on the book that accompanies this course: https://global.oup.com/academic/product/9780190622053/?cc=us&lang=en&promocode=AAFLYG6

This course is "part 2" of Social Norms, Social Change and the lessons here are a continuation of the first course. This module covers scripts and schemas, the cognitive structures in which social expectations are embedded, and their relationship with social norms.

What's included

9 videos4 readings1 assignment1 discussion prompt

9 videosTotal 58 minutes

Introduction1 minute
9.19 minutes
9.25 minutes
9.35 minutes
9.47 minutes
9.511 minutes
9.68 minutes
9.79 minutes
9.84 minutes

4 readingsTotal 17 minutes

What are schemas?2 minutes
What are scripts?2 minutes
Example of Scripts and Schemas5 minutes
Models of Schema Change8 minutes

1 assignmentTotal 30 minutes

Quiz #9: Scripts and Schemas30 minutes

1 discussion promptTotal 15 minutes

Schemas in practice15 minutes

What's included

6 videos3 readings1 assignment1 discussion prompt

6 videosTotal 45 minutes

Introduction2 minutes
10.15 minutes
10.210 minutes
10.37 minutes
10.410 minutes
10.511 minutes

3 readingsTotal 24 minutes

Social norms arising from descriptive norms8 minutes
Latrine use: a case study in norm creation10 minutes
Social norms arising to solve a collective action problem6 minutes

1 assignmentTotal 30 minutes

Quiz #10: Norm Creation30 minutes

1 discussion promptTotal 15 minutes

Norm change in practice15 minutes

This module covers the essentials of norm abandonment, including the relations between personal beliefs and social expectations. It also evaluates existing intervention strategies, including legal reforms, information campaigns, economic incentives, and group deliberations.

What's included

13 videos2 assignments1 discussion prompt

13 videosTotal 101 minutes

Introduction2 minutes
11.18 minutes
11.211 minutes
11.3.16 minutes
11.3.27 minutes
11.3.38 minutes
11.45 minutes
11.59 minutes
11.69 minutes
11.7.112 minutes
11.7.210 minutes
11.8.17 minutes
11.8.28 minutes

2 assignmentsTotal 60 minutes

Norm Abandonment Part 130 minutes
Norm Abandonment Part Two30 minutes

1 discussion promptTotal 10 minutes

Norm Abandonment in Practice10 minutes

This module covers trendsetters and their relations to social change. Who are trendsetters? What are their characteristics? How can we identify them? And how can we use them to bring about positive social change. This module also discusses the role of soap operas and edutainment in bringing about social change, how fictional characters and groups can act as trendsetters, and comparative advantages of edutainment interventions over traditional interventions.

What's included

10 videos2 assignments1 discussion prompt

10 videosTotal 76 minutes

Introduction1 minute
12.17 minutes
12.2.18 minutes
12.2.27 minutes
12.3.17 minutes
12.3.28 minutes
12.48 minutes
12.59 minutes
12.69 minutes
12.710 minutes

2 assignmentsTotal 60 minutes

Trendsetters and Social Change Part One30 minutes
Trendsetters and Social Change Part Two30 minutes

1 discussion promptTotal 10 minutes

Trendsetters in Practice10 minutes

Instructor

Instructor ratings

(77 ratings)

Cristina Bicchieri

University of Pennsylvania

2 Courses126,693 learners

Offered by

University of Pennsylvania

Unicef

Explore more from Psychology

University of Pennsylvania
Social Norms, Social Change I
Course
The Hong Kong University of Science and Technology
Social Science Approaches to the Study of Chinese Society Part 1
Course
University of Pennsylvania
Network Dynamics of Social Behavior
Course
University of Pennsylvania
Global Trends for Business and Society
Course

Why people choose Coursera for their career

Felipe M.

Learner since 2018

"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.

Learner since 2020

"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.

Learner since 2021

"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Learner reviews

5 stars
83.51%
4 stars
13.40%
3 stars
1.97%
2 stars
0.65%
1 star
0.43%

Showing 3 of 455

Reviewed on Nov 22, 2020

The course is well structured and informative. I would appreciate if I may get financial aid on social norms, social change II. Anticipating for a positive response.

Reviewed on May 21, 2018

Great course to learn. I think my time that I spent for this course is worth. Thank you very much Cristina.

Reviewed on Mar 6, 2021

More dense and rich in example than the first part. A course that will challenge your expectation!s

View more reviews

Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.