Social Norms, Social Change II

Social Norms, Social Change II

Instructor: Cristina Bicchieri

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4 modules

Gain insight into a topic and learn the fundamentals.

455 reviews

Beginner level

No prior experience required

Flexible schedule

9 hours to complete

Learn at your own pace

99%

Most learners liked this course

4 modules

Gain insight into a topic and learn the fundamentals.

455 reviews

Beginner level

No prior experience required

Flexible schedule

9 hours to complete

Learn at your own pace

99%

Most learners liked this course

Skills you'll gain

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Assessments

6 assignments

Taught in English

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There are 4 modules in this course

This course is Part 2 of the Social Norms, Social Change series. In this course, we will examine social change, the tools we may use to enact change, and put into practice all we have learned in Part 1. See Social Norms, Social Change Part I at this link: https://coursera.org/learn/norms

This course covers scripts and schemas, the cognitive structures in which social expectations are embedded, and their relationship with social norms. The course then examines the essentials of norm abandonment, including the relations between personal beliefs and social expectations. We will also evaluate existing intervention strategies, including legal reforms, information campaigns, economic incentives, and group deliberations. Finally, we look at a variety of tools policy makers may use to effect change, highlight the role of trendsetters in social change, and explore the conditions under which they can be successful. The course is a joint Penn-UNICEF project." Please see the following link for a 30% discount on the book that accompanies this course: https://global.oup.com/academic/product/9780190622053/?cc=us&lang=en&promocode=AAFLYG6

This course is "part 2" of Social Norms, Social Change and the lessons here are a continuation of the first course. This module covers scripts and schemas, the cognitive structures in which social expectations are embedded, and their relationship with social norms.

What's included

9 videos4 readings1 assignment1 discussion prompt

9 videosTotal 58 minutes

Introduction1 minute
9.19 minutes
9.25 minutes
9.35 minutes
9.47 minutes
9.511 minutes
9.68 minutes
9.79 minutes
9.84 minutes

4 readingsTotal 17 minutes

What are schemas?2 minutes
What are scripts?2 minutes
Example of Scripts and Schemas5 minutes
Models of Schema Change8 minutes

1 assignmentTotal 30 minutes

Quiz #9: Scripts and Schemas30 minutes

1 discussion promptTotal 15 minutes

Schemas in practice15 minutes

What's included

6 videos3 readings1 assignment1 discussion prompt

6 videosTotal 45 minutes

Introduction2 minutes
10.15 minutes
10.210 minutes
10.37 minutes
10.410 minutes
10.511 minutes

3 readingsTotal 24 minutes

Social norms arising from descriptive norms8 minutes
Latrine use: a case study in norm creation10 minutes
Social norms arising to solve a collective action problem6 minutes

1 assignmentTotal 30 minutes

Quiz #10: Norm Creation30 minutes

1 discussion promptTotal 15 minutes

Norm change in practice15 minutes

This module covers the essentials of norm abandonment, including the relations between personal beliefs and social expectations. It also evaluates existing intervention strategies, including legal reforms, information campaigns, economic incentives, and group deliberations.

What's included

13 videos2 assignments1 discussion prompt

13 videosTotal 101 minutes

Introduction2 minutes
11.18 minutes
11.211 minutes
11.3.16 minutes
11.3.27 minutes
11.3.38 minutes
11.45 minutes
11.59 minutes
11.69 minutes
11.7.112 minutes
11.7.210 minutes
11.8.17 minutes
11.8.28 minutes

2 assignmentsTotal 60 minutes

Norm Abandonment Part 130 minutes
Norm Abandonment Part Two30 minutes

1 discussion promptTotal 10 minutes

Norm Abandonment in Practice10 minutes

This module covers trendsetters and their relations to social change. Who are trendsetters? What are their characteristics? How can we identify them? And how can we use them to bring about positive social change. This module also discusses the role of soap operas and edutainment in bringing about social change, how fictional characters and groups can act as trendsetters, and comparative advantages of edutainment interventions over traditional interventions.

What's included

10 videos2 assignments1 discussion prompt

10 videosTotal 76 minutes

Introduction1 minute
12.17 minutes
12.2.18 minutes
12.2.27 minutes
12.3.17 minutes
12.3.28 minutes
12.48 minutes
12.59 minutes
12.69 minutes
12.710 minutes

2 assignmentsTotal 60 minutes

Trendsetters and Social Change Part One30 minutes
Trendsetters and Social Change Part Two30 minutes

1 discussion promptTotal 10 minutes

Trendsetters in Practice10 minutes

Instructor

Instructor ratings

(77 ratings)

Cristina Bicchieri

University of Pennsylvania

2 Courses126,672 learners

Offered by

University of Pennsylvania

Unicef

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Reviewed on May 21, 2018

Great course to learn. I think my time that I spent for this course is worth. Thank you very much Cristina.

Reviewed on Mar 24, 2020

Very helpful course with lots of examples that help concretize the theories/models being explained

Reviewed on Jul 26, 2020

it's been an enriching and eye opening journey for me. So glad i had the opportunity via this platform. I've learnt a lot.

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