Rooted in theater, journalism and humanities practices, this course presents tools and techniques that help you improve your public-facing communication skills, particularly when describing your work to a lay audience. Whether it’s a 30-second elevator pitch or speaking to a large organization, “Communicating with the Public” will boost your confidence in any speech-communication scenario.
What's included
1 reading
Show info about module content
1 reading•Total 1 minute
Welcome•1 minute
Part 1: Introduction to The Big Idea
Module 2•3 minutes to complete
Module details
What's included
1 video1 reading
Show info about module content
1 video•Total 2 minutes
Introduction to The Big Idea•2 minutes
1 reading•Total 1 minute
Download The Big Idea Form•1 minute
Part 2: The Audience & You
Module 3•1 minute to complete
Module details
What's included
1 video
Show info about module content
1 video•Total 1 minute
The Audience & You•1 minute
Part 3: Defining Your Goal & Finding Common Ground
Module 4•1 minute to complete
Module details
What's included
1 video
Show info about module content
1 video•Total 1 minute
Define Your Goal & Find Common Ground•1 minute
Part 4: Supporting Content for Your Big Idea
Module 5•2 minutes to complete
Module details
What's included
1 video
Show info about module content
1 video•Total 2 minutes
Supporting Content for Your Big Idea•2 minutes
Part 5: Preparing for a Media Interview with Marcy McGinnis
Module 6•7 minutes to complete
Module details
What's included
1 video
Show info about module content
1 video•Total 7 minutes
Preparing for a Media Interview•7 minutes
Part 6: Marcy's Presentation Tips
Module 7•6 minutes to complete
Module details
What's included
1 video
Show info about module content
1 video•Total 6 minutes
Marcy McGinnis' Presentation Tips•6 minutes
Part 7: The Media Interview: Vision of Good (and Bad)
Module 8•9 minutes to complete
Module details
What's included
1 video
Show info about module content
1 video•Total 9 minutes
Media Interview Do's & Don'ts•9 minutes
Part 8: Introduction to What's the Story?
Module 9•18 minutes to complete
Module details
What's included
1 video2 readings
Show info about module content
1 video•Total 2 minutes
What's the Story: Introduction•2 minutes
2 readings•Total 16 minutes
Download What's The Story Form•15 minutes
Download Peer-Reviewed Article: Finding the Story•1 minute
Part 9: Story Fundamentals
Module 10•2 minutes to complete
Module details
What's included
1 video
Show info about module content
1 video•Total 2 minutes
Story Fundamentals•2 minutes
Part 10: The Story Structure
Module 11•2 minutes to complete
Module details
What's included
1 video
Show info about module content
1 video•Total 2 minutes
The Story Structure•2 minutes
Part 11: The Story of Penicillin
Module 12•4 minutes to complete
Module details
What's included
1 video
Show info about module content
1 video•Total 4 minutes
The Story of Penicillin: A New Angle•4 minutes
Part 12: Using the What's the Story Form
Module 13•6 minutes to complete
Module details
What's included
1 video1 reading
Show info about module content
1 video•Total 5 minutes
Using the What's The Story Form•5 minutes
1 reading•Total 1 minute
Repurposing Your Content from The Big Idea•1 minute
UC San Diego is an academic powerhouse and economic engine, recognized as one of the top 10 public universities by U.S. News and World Report. Innovation is central to who we are and what we do. Here, students learn that knowledge isn't just acquired in the classroom—life is their laboratory.
When will I have access to the lectures and assignments?
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I purchase the Certificate?
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.