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Competitive Interactions and Disruptive Change

Competitive Interactions and Disruptive Change

Instructor: Carl Kock

Included with

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1 module

Gain insight into a topic and learn the fundamentals.

Beginner level

No prior experience required

1 hour to complete

Flexible schedule

Learn at your own pace

1 module

Gain insight into a topic and learn the fundamentals.

Beginner level

No prior experience required

1 hour to complete

Flexible schedule

Learn at your own pace

What you'll learn

Understand the dynamics of competitive interactions
Identify disruptive trends and their implications
Develop strategies for disruptive change

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

1 assignment

Taught in English

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

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There is 1 module in this course

In the following course, you will explore the dynamics of market competition, where you'll learn strategies to maintain market position against lower-priced competitors. Study case studies, understand economic factors, and delve into benchmarking. Learn to navigate industry disruptions with a deep understanding of competitive interactions and strategy development for change.

Module details

The course will delve into the strategies used by companies to maintain their market position in the face of new entrants offering similar products at lower prices. We'll examine case studies, such as the impact of private label products on major brands, and analyze the economic factors and cost considerations that influence market dynamics.