Consumption, Marketing and Culture

Ends tomorrow! Save 40% on your access to 10,000+ programs and make a real impact in your career. Save now.

Consumption, Marketing and Culture

This course is part of Business and Marketing Strategies Specialization

Instructor: Alan Bradshaw

7,890 already enrolled

Included with Learn more

Ask Coursera

3 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

Prepare for a degree

Learn more

3 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

Prepare for a degree

Learn more

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

3 assignments

Taught in English

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Build your subject-matter expertise

This course is part of the Business and Marketing Strategies Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 3 modules in this course

What does it mean to be a consumer in a consumer society? In this MOOC we think about marketing in terms of what marketing does rather than how we do it. It's not just a case of how we buy the products that are sold to us, but how we are affected by those products and the services that we encounter.

This week includes: gender, ideology, and governmentality.

What's included

3 videos8 readings1 assignment3 discussion prompts

3 videosTotal 24 minutes

Introduction to Consumption, Marketing and Culture1 minute
Audio - Marketing and ideology11 minutes
Audio – Marketing and heteronormativity12 minutes

8 readingsTotal 185 minutes

Course structure and navigation5 minutes
Learn effectively this course5 minutes
Start a study journal10 minutes
Investigating ideology and governmentality30 minutes
Marketing ideology and mass media 60 minutes
Keeping mum in the kitchen40 minutes
Activity – Reflecting on structural sexism30 minutes
Week 1 summary5 minutes

1 assignmentTotal 10 minutes

Markets, ideology and gender10 minutes

3 discussion promptsTotal 60 minutes

Say hello to your classmates20 minutes
How marketing governs us - exploring ideology and governmentality10 minutes
Do Dove’s campaigns genuinely empower ‘real beauty’?30 minutes

This week includes: algorithmic culture, surveillance capitalism, and communicative capitalism.

What's included

2 videos3 readings1 assignment1 discussion prompt

2 videosTotal 54 minutes

Audio interview – Digital culture27 minutes
Audio interview - Surveillance capitalism and communicative capitalism27 minutes

3 readingsTotal 185 minutes

Surveillance capitalism is an assault on human autonomy120 minutes
Activity – Reflecting on your own data footprint60 minutes
Week 2 summary5 minutes

1 assignmentTotal 10 minutes

Digital consumer culture 10 minutes

1 discussion promptTotal 90 minutes

Investigating marketing ideology and mass media 90 minutes

This week includes: sustainability, green consumerism, and degrowth.

What's included

2 videos4 readings1 assignment

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Prepare for a degree

Taking this course by University of London may provide you with a preview of the topics, materials and instructors in a related degree program which can help you decide if the topic or university is right for you.

Instructor

Alan Bradshaw

University of London

1 Course7,890 learners

Offered by

University of London

Explore more from Marketing

Status: Free Trial
EDUCBA
Consumer Behavior and Consumer Research
Course
Status: Free Trial
University of Colorado Boulder
Sustainable Marketing and Consumer Trends
Course
Status: Free Trial
EDUCBA
Consumer Psychology and Marketing Decisions
Course
Status: Preview
EDUCBA
Advertising in Modern Economy and Consumer Behavior
Course

Why people choose Coursera for their career

Felipe M.

Learner since 2018

"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.

Learner since 2020

"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.

Learner since 2021

"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.