About this Course

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Beginner Level
Approx. 14 hours to complete
English
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 14 hours to complete
English

Offered by

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University of Maryland, College Park

Syllabus - What you will learn from this course

Week
1

Week 1

4 hours to complete

Innovation Environments and Capabilities

4 hours to complete
8 videos (Total 65 min), 6 readings, 1 quiz
8 videos
Welcome to week one2m
What are some basic types of innovations?8m
How can an audit reveal innovation competence and weakness?10m
How many ways can companies innovate?11m
How does innovation occur at different business levels?6m
How does technology uncertainty influence an innovation in the marketplace?9m
What are key "associating" skills of innovators?10m
6 readings
Welcome to Crafting Strategies for Innovation Initiatives for Corporate Entrepreneurs3m
Meet Dr. Thomas J. Mierzwa3m
Connect with your Classmates10m
Our Recommended Textbook for the Course10m
How P&G Tripled Its Innovation Success Rate (Optional)10m
Explore the Online Master of Professional Studies in Technology Entrepreneurship5m
Week
2

Week 2

3 hours to complete

Organizational Structures and Operational Formats

3 hours to complete
8 videos (Total 73 min)
8 videos
How do you evaluate a winning innovation idea when you see one?12m
Who are innovation's creative role players?8m
Who are innovation's implementation role players?10m
How do manager, entrepreneur, and innovator roles differ?12m
How can innovation be framed as a process?7m
Do different organizational forms matter for innovation initiatives?6m
What organizational forms do innovation venture units take?12m
Week
3

Week 3

3 hours to complete

Corporate Culture

3 hours to complete
7 videos (Total 55 min)
7 videos
How does corporate culture influence innovation and creativity?12m
How can knowledge management enable innovation?6m
What factors influence the feasibility of an innovation?8m
How is innovation value classified within a firm?8m
How can benchmarking become an innovation practice?9m
How do innovation tournaments serve as a best practice?7m
Week
4

Week 4

4 hours to complete

Creating an Innovation Strategy

4 hours to complete
8 videos (Total 86 min), 2 readings, 1 quiz
8 videos
How do innovation managers survive an innovation project?9m
What's inside an innovation portfolio?8m
How do disruptive innovations change the marketplace?11m
How are innovations revealed in a blue ocean strategy?11m
How can lead users contribute to an innovation strategy?9m
How can open innovation become an entrepreneurial strategy?11m
Summary of key concepts21m
2 readings
Creating Breakthroughs at 3M (Optional)10m
Earn a Degree Online in Entrepreneurship and Innovation5m

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About the Corporate Entrepreneurship: Innovating within Corporations Specialization

Corporate Entrepreneurship: Innovating within Corporations

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