This course is part of the Corporate Entrepreneurship: Innovating within Corporations Specialization

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Dr. Thomas J. Mierzwa

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Offered By

Corporate Entrepreneurship: Innovating within Corporations SpecializationUniversity of Maryland, College Park

About this Course

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This course focuses on enhancing your understanding of (1) how an internal venture is organized and (2) how to overcome resistance to your new venture ideas within the company.  The course is specifically valuable for:
• Employees who have creative ideas important to their company;
• Managers seeking to assemble creative people and resources; 
• Technical specialists desiring to become part of an internal venture; and
• Consultants who advise companies on ways to launch and grow internal ventures.

You will learn strategies to help you launch a corporate venture with coursework focused on four key areas:

• Examining how to audit a company's internal environment to establish a framework for its innovation capabilities;
• Creating a plan for an organizational structure and operational format that incorporates key roles and players for internal ventures within the company;
• Analyzing corporate culture to identify creative capabilities that leverage the company's best practices for innovation;
• Evaluating innovation portfolios and compose innovation strategies that are best aligned with the implementation potential within the company.

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Flexible deadlines

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Shareable Certificate

Earn a Certificate upon completion

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Course 3 of 5 in the

Corporate Entrepreneurship: Innovating within Corporations Specialization

Beginner Level

Approx. 13 hours to complete

English

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Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Course 3 of 5 in the

Corporate Entrepreneurship: Innovating within Corporations Specialization

Beginner Level

Approx. 13 hours to complete

English

Could your company benefit from training employees on in-demand skills?

Try Coursera for Business

Instructor

Dr. Thomas J. Mierzwa

Lecturer of Technology Entrepreneurship

Maryland Technology Enterprise Institute (Mtech)

35,963 Learners

2 Courses

Offered by

University of Maryland, College Park

The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign.

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Syllabus - What you will learn from this course

Week1

Week 1

4 hours to complete

Innovation Environments and Capabilities

4 hours to complete

8 videos (Total 65 min), 6 readings, 1 quiz

8 videos

Preview of the Course5mWelcome to week one2mWhat are some basic types of innovations?8mHow can an audit reveal innovation competence and weakness?10mHow many ways can companies innovate?11mHow does innovation occur at different business levels?6mHow does technology uncertainty influence an innovation in the marketplace?9mWhat are key "associating" skills of innovators?10m

6 readings

Welcome to Crafting Strategies for Innovation Initiatives for Corporate Entrepreneurs3mMeet Dr. Thomas J. Mierzwa3mConnect with your Classmates10mOur Recommended Textbook for the Course10mHow P&G Tripled Its Innovation Success Rate (Optional)10mAccelerate Your Career with the #1 Online Master’s Degree for Startup Entrepreneurs and Corporate Innovators5m

Week2

Week 2

3 hours to complete

Organizational Structures and Operational Formats

3 hours to complete

8 videos (Total 73 min)

8 videos

Welcome to week two2mHow do you evaluate a winning innovation idea when you see one?12mWho are innovation's creative role players?8mWho are innovation's implementation role players?10mHow do manager, entrepreneur, and innovator roles differ?12mHow can innovation be framed as a process?7mDo different organizational forms matter for innovation initiatives?6mWhat organizational forms do innovation venture units take?12m

Week3

Week 3

3 hours to complete

Corporate Culture

3 hours to complete

7 videos (Total 55 min)

Week4

Week 4

4 hours to complete

Creating an Innovation Strategy

4 hours to complete

8 videos (Total 86 min), 2 readings, 1 quiz

8 videos

Welcome to week four1mHow do innovation managers survive an innovation project?9mWhat's inside an innovation portfolio?8mHow do disruptive innovations change the marketplace?11mHow are innovations revealed in a blue ocean strategy?11mHow can lead users contribute to an innovation strategy?9mHow can open innovation become an entrepreneurial strategy?11mSummary of key concepts21m

2 readings

Creating Breakthroughs at 3M (Optional)10mAccelerate Your Career with the #1 Online Master’s Degree for Startup Entrepreneurs and Corporate Innovators5m

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TOP REVIEWS FROM CRAFTING STRATEGIES FOR INNOVATION INITIATIVES FOR CORPORATE ENTREPRENEURS

by JMJun 7, 2018

open my mind for new business ideas and also to motivate others/

View all reviews

About the Corporate Entrepreneurship: Innovating within Corporations Specialization

For an increasing number of established companies, creating new business opportunities within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring companies to create, develop, and sustain innovative new businesses. The Corporate Entrepreneurship Specialization is designed for those interested in learning how to innovate and apply entrepreneurship principles in the corporate setting.

Learners will develop knowledge on how to navigate the barriers to creating, developing, and sustaining innovative new businesses or initiatives within existing companies. These new activities rarely fit neatly within well-established systems, processes, and cultures. Learners will develop the skills, and learn the tools and best practices, for identifying and developing the entrepreneurial opportunities, building business models, creating strategies for leading innovation, and financing innovation. These four topics comprise the four courses of the Corporate Entrepreneurship Specialization, along with a final project. The Corporate Entrepreneurship Specialization is for individuals who are charged and/or inspired to develop and lead new businesses within established companies. It's specifically designed for junior- and middle-managers with the the opportunity, or responsibility, to start new businesses or initiatives within their company or division, in any industry, and in any country.

Corporate Entrepreneurship: Innovating within Corporations

Frequently Asked Questions

When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

More questions? Visit the Learner Help Center.

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