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Create Quick Surveys

This course is part of Brand Equity, Analytics & Marketing Intelligence Specialization

Instructor: LearningMate

Included with

Learn more

1 module

Gain insight into a topic and learn the fundamentals.

Intermediate level

Recommended experience

1 hour to complete

Flexible schedule

Learn at your own pace

1 module

Gain insight into a topic and learn the fundamentals.

Intermediate level

Recommended experience

1 hour to complete

Flexible schedule

Learn at your own pace

What you'll learn

Design & deploy effective surveys by differentiating between research methods and using digital tools to capture valuable customer demographic data.

Skills you'll gain

Tools you'll learn

Digital Marketing Tools

Details to know

Shareable certificate

Add to your LinkedIn profile

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

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Build your subject-matter expertise

This course is part of the Brand Equity, Analytics & Marketing Intelligence Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There is 1 module in this course

This course is for marketers, product managers, and entrepreneurs who need to make data-driven decisions without a large research budget. In a world of constant change, the ability to quickly gather and understand customer feedback is a critical advantage. This course provides the essential skills to design and launch effective surveys that deliver clear, actionable insights in hours, not weeks.

You will learn to distinguish between qualitative and quantitative research, understanding when to explore the "why" and when to measure the "how many." We'll explore how industry leaders like Netflix and Starbucks use simple surveys to drive multi-million dollar decisions and maintain customer loyalty. Step-by-step, you will learn to construct a well-designed survey using a common digital tool, focusing on crafting clear questions and capturing the demographic data that is crucial for market segmentation. By the end of this course, you will be able to move from a business question to a live survey with confidence, empowering you to gather targeted market intelligence on demand.

Module details

This module empowers learners to confidently gather customer insights through well-designed surveys. It begins by establishing the core difference between qualitative and quantitative research, showing how brands like Netflix and Airbnb use both to succeed. Learners then get a practical, step-by-step guide to building a survey, from choosing question types to writing for clarity. The module culminates in a hands-on project where learners create and justify their own five-question survey, solidifying their ability to turn business questions into actionable data.