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Parte 2: Design Thinking para la formulación de problemas

This course is part of Design Thinking Specialization

Instructor: Joaquim Vilà Vilar

Included with

Learn more

2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

3 hours to complete

Flexible schedule

Learn at your own pace

2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

3 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

• Analizar problemas reales usando la matriz de idoneidad para Design Thinking

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

2 assignments

Taught in Spanish

91%

of learners achieved a positive career outcome

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Build your subject-matter expertise

This course is part of the Design Thinking Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 2 modules in this course

Aprende a identificar y formular problemas relevantes que pueden abordarse con Design Thinking. Este módulo está dirigido a profesionales que buscan aplicar un enfoque estructurado y centrado en el usuario para definir retos complejos.

Module details

Este módulo abre la fase de descubrimiento en Design Thinking, centrado en observar, entrevistar e interactuar con usuarios. Su objetivo es entender mejor el contexto y las necesidades del público objetivo, iniciando así una investigación que permitirá generar hallazgos clave para las siguientes etapas del proceso.

What's included

3 videos7 readings1 assignment

3 videosTotal 7 minutes

Introducción2 minutes
Aprendiendo de los usuario3 minutes
Paso 1: Identificación de usuarios a entrevistar2 minutes

7 readingsTotal 41 minutes

Valor para la organización10 minutes
Herramienta 1: Design Brief 8 minutes
Herramienta 2: Stakeholders Map6 minutes
🧠 Recuerda en qué punto estamos5 minutes
Cómo realizar una entrevista3 minutes
Paso 2: Preparación de la guía para la entrevista6 minutes
🧠 Recuerda en qué punto estamos3 minutes

1 assignmentTotal 15 minutes

✅ Ponte a prueba 15 minutes

En este módulo desarrollarás habilidades clave para comprender mejor a tus usuarios y enfocar el reto de diseño desde una perspectiva más empática y estratégica.

What's included

2 videos9 readings1 assignment

2 videosTotal 11 minutes

Introducción8 minutes
Conclusión3 minutes

9 readingsTotal 68 minutes

1. Proceso de puesta en conjunto de la información recogida5 minutes
2. Identificación de necesidades profundas (latent needs) y revelaciones (revealing insights)5 minutes
2.1 Técnica Persona5 minutes
2.2 Mapa del itinerario del cliente10 minutes
2.3 Mapa de empatía8 minutes
2.4 Trabajo que hacer5 minutes
Pon en práctica estas herramientas10 minutes
3. Generación de oportunidades: el reto reformulado10 minutes
Recapitulemos lo que hemos visto hasta ahora10 minutes