About this Course
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100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 12 hours to complete

Suggested: 4 weeks of study, 8-10 hours/week...

English

Subtitles: English

Skills you will gain

Data AnalysisData Visualization (DataViz)Marketing AnalyticsMarketing Performance Measurement And Management
Learners taking this Course are
  • Marketers
  • Marketing Specialists
  • Marketing Managers
  • Copywriters
  • Process Analysts

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 12 hours to complete

Suggested: 4 weeks of study, 8-10 hours/week...

English

Subtitles: English

Syllabus - What you will learn from this course

Week
1
4 hours to complete

Course Overview and Marketing Analytics Process

4 videos (Total 26 min), 8 readings, 4 quizzes
4 videos
About Prof Kevin Hartman3m
Lesson 1: Following the MAP, Part 17m
Lesson 1: Following the MAP, Part 27m
8 readings
Syllabus10m
About the Discussion Forums10m
About the Rubric for Peer Assessment10m
Glossary10m
Brand Descriptions10m
Getting to Know Your Classmates10m
Module 1 Overview10m
Module 1 Readings10m
3 practice exercises
Orientation Quiz10m
Lesson 1 Practice Quiz4m
Module 1 Quiz20m
Week
2
3 hours to complete

Data Collection

4 videos (Total 29 min), 2 readings, 4 quizzes
4 videos
Lesson 2: Preparing for the Analysis Journey, Part 26m
Lesson 3: Data Collection Part I: Unstructured Data7m
Comments by Prof Rhiannon Clifton1m
2 readings
Module 2 Overview10m
Module 2 Readings10m
3 practice exercises
Lesson 2 Practice Quiz4m
Lesson 3 Practice Quiz4m
Module 2 Quiz20m
Week
3
3 hours to complete

Data Analysis

3 videos (Total 24 min), 2 readings, 4 quizzes
3 videos
Lesson 5: Data Management in Practice, Part 18m
Lesson 5: Data Management in Practice, Part 23m
2 readings
Module 3 Overview10m
Module 3 Readings10m
3 practice exercises
Lesson 4 Practice Quiz4m
Lesson 5 Practice Quiz4m
Module 3 Quiz20m
Week
4
3 hours to complete

Data Visualization

4 videos (Total 34 min), 2 readings, 4 quizzes
4 videos
Lesson 6: Insights from Digital Data Pt.26m
Lesson 7: Pictures You See with Your Brain and Feel with Your Heart, Part 18m
Lesson 7: Pictures You See with Your Brain and Feel with Your Heart, Part 27m
2 readings
Module 4 Overview10m
Module 4 Readings10m
3 practice exercises
Lesson 6 Practice Quiz4m
Lesson 7 Practice Quiz4m
Module 4 Quiz20m
4.5
396 ReviewsChevron Right

30%

started a new career after completing these courses

35%

got a tangible career benefit from this course

10%

got a pay increase or promotion

Top reviews from Digital Analytics for Marketing Professionals: Marketing Analytics in Practice

By OAMar 1st 2016

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

By ASApr 13th 2018

Very well delivered content - having the slides to review ahead of the videos was very beneficial and I found the readings were very to the point in support of the content being delivered.

Instructor

Avatar

Kevin Hartman

Visiting Professor & Head of Analytics at Google
College of Business

Start working towards your Master's degree

This course is part of the 100% online Master of Business Administration (iMBA) from University of Illinois at Urbana-Champaign. If you are admitted to the full program, your courses count towards your degree learning.

About University of Illinois at Urbana-Champaign

The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs. ...

About the Digital Marketing Specialization

Master strategic marketing concepts and tools to address brand communication in a digital world. This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services. In 2016, this was one of the top 10 specializations in terms of enrollments. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera in 2015. Get more updates on the specialization at http://digitalmarketingprofs.com/ This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here....
Digital Marketing

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.