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Digital Marketing Basics

Digital Marketing Basics

This course is part of Generative AI for Digital Marketing Specialization

Instructor: Anton Voroniuk

Top Instructor

Included with

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6 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

4 hours to complete

Flexible schedule

Learn at your own pace

6 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

4 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Master social media, email, and SEO tools to reach more people and build long-term loyalty with your customers.
Use web analytics and data to measure your results and make informed decisions that help your business grow.

Skills you'll gain

Tools you'll learn

Digital Marketing Tools

Details to know

Shareable certificate

Add to your LinkedIn profile

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

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Build your subject-matter expertise

This course is part of the Generative AI for Digital Marketing Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 6 modules in this course

By the end of this course, you will master the core pillars of the digital landscape, from search engine visibility to building loyal online communities. You will gain a deep understanding of how to define target audiences, craft compelling brand voices, and use data-driven insights to guide your marketing decisions.

Completing this program equips you with a digital-first mindset, allowing you to translate your knowledge into impactful real-world strategies. Whether you are aiming to grow a business or advance your professional career, you will benefit from a structured understanding of the modern customer journey and the strategic tools needed to navigate it successfully. What makes this course unique is its holistic approach to the digital ecosystem. Rather than focusing on a single platform, we explore the interconnected roles of SEO, email retention, and social media psychology. This course bridges the gap between technical optimization and creative storytelling, providing a resilient foundation that stays relevant even as the industry evolves. If you want to transform from a passive observer into a strategic digital professional, this course serves as your essential roadmap.

Module details

Explore the transition to digital marketing and the ethical principles essential for success in modern business.

What's included

4 videos2 readings1 assignment

4 videosTotal 9 minutes

Introduction to the Course1 minute
What is Digital Marketing?2 minutes
The Role and Impact of Digital Marketing in Modern Business5 minutes
Getting Your Own Practical Companion2 minutes

2 readingsTotal 20 minutes

The Evolution of Marketing: From Traditional to Digital10 minutes
Ethics, Privacy, and Professional Standards in Digital Marketing10 minutes

1 assignmentTotal 10 minutes

Test your knowledge10 minutes

Learn to identify target audiences and implement cohesive SEO, social media, and content strategies through practical marketing funnels.

What's included

5 videos2 readings1 assignment

5 videosTotal 23 minutes

Defining Your Target Audience and Value Proposition2 minutes
Customer Journey and Funnels8 minutes
SEO Basics for Marketers3 minutes
Content Marketing Strategy5 minutes
Social Media Marketing Overview4 minutes

2 readingsTotal 20 minutes

Key Marketing Channels Overview10 minutes
Setting Marketing Objectives and KPIs10 minutes

1 assignmentTotal 10 minutes

Test your knowledge10 minutes

Learn to build and manage high-performance email campaigns by mastering subscriber lifecycles, psychological copywriting, and strategic segmentation.

What's included

6 videos1 reading1 assignment

6 videosTotal 26 minutes

The Strategic Role of Email Marketing2 minutes
The Lifecycle of an Email Subscriber5 minutes
Building and Cleaning Your Audience List6 minutes
Psychology of Effective Email Copywriting2 minutes
Segmentation and Hyper-Personalization6 minutes
Email Analytics and A/B Testing Strategy6 minutes

1 readingTotal 10 minutes

Compliance, Privacy, and Global Standards10 minutes

1 assignmentTotal 10 minutes

Test your knowledge10 minutes

Master the social media landscape by understanding platform algorithms, brand voice, and the strategic balance between organic content and paid advertising.