Digital Marketing Campaign Budgeting and Bidding

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Digital Marketing Campaign Budgeting and Bidding

This course is part of Applied Digital Marketing Specialization

Instructor: Barry Finder

Included with Learn more

1 module

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

4 hours to complete

Flexible schedule

Learn at your own pace

1 module

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

4 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Explain the role of budgeting and bidding in digital marketing campaigns.
Identify factors that influence campaign budget planning.
Describe common bidding approaches used to support campaign objectives.
Apply budgeting and bidding concepts to support effective digital marketing campaigns.

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This course is part of the Applied Digital Marketing Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

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There is 1 module in this course

Chegg Skills' Digital Marketing Campaign Budgeting and Bidding course introduces learners to the principles of planning campaign budgets and selecting bidding approaches to support digital marketing objectives. Learners explore how budgeting and bidding decisions influence campaign planning, resource allocation, and overall campaign effectiveness.

Every advertising campaign operates within constraints, making thoughtful budgeting and bidding essential to achieving strong results. In this module, you'll explore how marketers allocate advertising budgets, select bidding strategies, and optimize campaign spending to maximize return on investment. You'll learn how different budgeting and bidding approaches influence campaign performance and how to adjust them based on specific marketing objectives. As you work through the module, consider how changes to your budget or bidding strategy might affect the reach, visibility, and overall success of a campaign.

What's included

38 readings4 assignments

38 readingsTotal 134 minutes

Overview: Campaign budgeting and bidding1 minute
Explore: Campaign budgeting and bidding2 minutes
Learn: Budget basics for digital advertising1 minute
Key terms3 minutes
Budget basics for digital advertising3 minutes
Watch and learn2 minutes
Anatomy of an ad budget3 minutes
How to set a campaign budget6 minutes
Key takeaway2 minutes
Practice: Managing advertising budgets1 minute
Revisit how to set a campaign budget5 minutes
Watch and learn10 minutes
Key takeaways2 minutes
Learn: Bidding models and strategies1 minute
Key terms3 minutes
Bidding models and strategies3 minutes
Watch and learn3 minutes
The Bidding Strategy Matrix 4 minutes
How to select a bidding strategy6 minutes
Key takeaways2 minutes
Practice: Implementing bidding strategies1 minute
Revisit how to select a bidding strategy6 minutes
Watch and learn10 minutes
Key takeaways3 minutes
Learn: Cost structures and optimization tactics1 minute
Key terms2 minutes
Cost structures and optimization tactics3 minutes
Watch and learn3 minutes
The optimization hierarchy4 minutes
How to optimize ad spend6 minutes
Key takeaways3 minutes
Practice: Optimizing ad spend1 minute
Revisit how to optimize ad spend6 minutes
Watch and learn5 minutes
Key takeaways3 minutes
Summary and assessment: Campaign budgeting and bidding1 minute
Watch and learn11 minutes
Now you can2 minutes

4 assignmentsTotal 41 minutes

Knowledge check: Budget basics for digital advertising5 minutes
Knowledge check: Bidding models and strategies3 minutes
Knowledge check: Cost structures and optimization tactics3 minutes
Assessment: Campaign budgeting and bidding30 minutes

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Instructor

Barry Finder

Chegg Skills

30 Courses393 learners

Offered by

Chegg Skills

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