What does a sales representative do?

<text variant="body1">A sales representative is the primary point of contact for a customer in an organization and they are primarily responsible for qualifying new business, retaining existing business and managing key accounts.

When will I have access to the lectures and assignments?

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

What will I get if I subscribe to this Certificate?

When you enroll in the course, you get access to all of the courses in the Certificate, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Get Ready to Sell: Guided Projects and Portfolio Development

Q: What is the Zoho Sales Representative Professional Certificate Program?

<text variant="body1">The Zoho Sales Representative Professional Certificate Program is designed to equip aspiring and current sales professionals with the essential skills and knowledge to excel in a challenging marketplace.

This course is part of Zoho Sales Representative Professional Certificate

Instructor: Zoho CRM

Included with

Learn more

3 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

3 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

3 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

3 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

What you'll learn

Build and present a sales portfolio.
Prepare confidently for sales interviews.
Practice real-world sales tasks through a guided project.
Use Zoho CRM for managing deals, tasks, and analytics.

Skills you'll gain

Tools you'll learn

Customer Relationship Management (CRM) Software

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

12 assignments¹

AI Graded see disclaimer

Taught in English

91%

of learners achieved a positive career outcome

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Build your Business Essentials expertise

This course is part of the Zoho Sales Representative Professional Certificate

When you enroll in this course, you'll also be enrolled in this Professional Certificate.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate from Zoho Corporation

There are 3 modules in this course

Get Ready to Sell: Guided Projects and Portfolio development (Capstone) helps you put your sales learning into action. You will build a strong sales portfolio, prepare for real interviews, and work on a guided project inside a simulated company. You will also get hands-on experience with sales documentation and Zoho CRM tools.

Module details

This module will introduce the learner to the Sales Rep Professional Certificate Program, take them through the program objectives and course categories. By the end of this module, the learner will be guided on building their sales portfolio.

What's included

10 videos7 readings

10 videosTotal 84 minutes

About the Zoho Sales Rep Entry-level Professional Certificate program3 minutes
Zoho CRM for businesses - An overview3 minutes
The Growing Demand for Sales Roles: An Overview4 minutes
Understanding the need for a comprehensive sales portfolio4 minutes
Researching Your Organization and Sales Role 4 minutes
Writing an engaging cover letter with a value proposition5 minutes
Showcasing Your Product/Domain Knowledge6 minutes
Highlighting achievements, rewards, and credible testimonials6 minutes
Closing with a summary of plans for continuous learning6 minutes
[Optional] Video Podcast: Expert segment on Building Your Sales Portfolio43 minutes

7 readingsTotal 130 minutes

Components of the program10 minutes
Meet the Team10 minutes
Learning Objectives of this Professional Certificate Program and career path30 minutes
Instructions to sign up for a Zoho CRM account30 minutes
About the Course10 minutes
Key components of a sales portfolio10 minutes
Effective sales portfolio templates30 minutes

In this module, you will learn how to prepare for a sales interview.

What's included

12 videos1 reading1 discussion prompt

12 videosTotal 108 minutes

An introduction to the world of sales job interviews6 minutes
What Hiring Managers Expect 6 minutes
Popular Areas of Interview Questions and Discussions6 minutes
Understanding the Job Description 6 minutes
Showcasing your product/domain knowledge7 minutes
Preparing questions for your interviewer6 minutes
Handling objections, rejection, and criticism.6 minutes
Key sales interviewing skills — an overview6 minutes
Domain and process knowledge7 minutes
Communication skills7 minutes
Soft skills during the interview7 minutes
[Optional] Video Podcast: Expert segment on Mastering the sales interview39 minutes

1 readingTotal 10 minutes

Reviewing the Sales Techniques and Methodologies You Excel In 10 minutes

1 discussion promptTotal 10 minutes

Imagine you are a hiring manager10 minutes

In this module, the learner will practice activities involved in sales processes and implement essential solutions in Zoho CRM.

What's included

5 readings12 assignments2 discussion prompts

5 readingsTotal 52 minutes

Introduction to assignment10 minutes
Aura's Company Structure and Sales Organization 20 minutes
Practical Sales Skills Application at Aura Software10 minutes
Congratulations on Completing Your Sales Cycle! 2 minutes
Congratulations!10 minutes

12 assignmentsTotal 1,050 minutes

Choose the best option30 minutes
Assignment 1: Create Prospect Records in Zoho CRM60 minutes
Assignment 2: Email outreach strategy90 minutes
Assignment 3: Call Script with Integrated BANT+ Qualification120 minutes
Assignment 4: Conduct Call & Log BANT+ Qualification Results120 minutes
Assignment 6: Handling Objections60 minutes
Assignment 5: Value Proposition Presentation (for Qualified Prospects)120 minutes
Assignment 6: Follow-Up After Presentation & Proposal Development90 minutes
Assignment 7: Post-Proposal Engagement90 minutes
Assignment 8: Re-engage with prospect90 minutes
Assignment 9: Deal Resolution & Final Analysis90 minutes
Assignment 10: Deal Resolution & Final Analysis90 minutes