Who should take this Google Analytics course?

This course is great for marketers, entrepreneurs, SEO experts, data analysts, and students who want to learn how to use GA4 to figure out how well a website is working, how users behave, and how much money they make from marketing.

Do I need any prerequisites to take this GA4 course?

No technical knowledge is necessary. As long as you have access to a website (even a demo account), you can learn and practice all of the techniques taught using actual or sample data.

Can I use this course to improve my digital marketing campaigns?

Yes! You'll learn how to find the best traffic sources, improve landing pages, and keep track of conversion events. This will help you improve your campaigns for a greater return on investment.

How can this course help if I already use Google Analytics?

Even if you've used previous versions, the structure in GA4 is different. This course will teach you how to grasp new metrics, navigate user journeys, and take advantage of GA4's sophisticated analysis and reporting features.

Can I apply what I learn to any website or business type?

Of course. The course covers techniques that can be used in e-commerce, service-based businesses, content platforms, and other types of businesses. GA4 lets you look into how people act in different industries.

How will this course help my career?

GA4 is one of the most used tools for digital marketing right now. You will be able to measure the efficacy of your marketing, improve your campaigns, and provide outcomes backed by data if you learn how to do it well. These are all useful skills for marketers, analysts, and business owners.

Will I learn to use Google Tag Manager and Looker Studio?

For sure. The course teaches you how to use Google Tag Manager and Looker Studio (previously Data Studio) to track events accurately and make reports that can be shared.

What makes this Google Analytics 4 course unique?

This course differs from others that are mostly theory-based, as it combines strategy with real-world practice. You will examine live data, gain valuable insights, and utilize GA4 tools in real-world applications. This will help you track, analyze, and build your digital presence with confidence.

When will I have access to the lectures and assignments?

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

What will I get if I subscribe to this Specialization?

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Google Analytics Course: Track, Analyze & Grow

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Google Analytics Course: Track, Analyze & Grow

This course is part of Full Digital Marketing Specialization

Instructors: LearnKartS

Included with

Learn more

3 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

No prior experience required

8 hours to complete

Flexible schedule

Learn at your own pace

3 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

No prior experience required

8 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Launch and configure Google Analytics 4 to track key website metrics.
Analyze user behavior, engagement, and demographics to drive growth.
Identify top-performing pages, traffic sources, and conversion channels.
Create advanced custom reports and dashboards with Looker Studio.

Skills you'll gain

Tools you'll learn

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

24 assignments

Taught in English

91%

of learners achieved a positive career outcome

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

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Build your subject-matter expertise

This course is part of the Full Digital Marketing Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 3 modules in this course

Have you ever wondered how top brands can pinpoint exactly what fuels their growth? The secret is to be a data master — and that’s precisely what this Google Analytics Course shows you how to do. This is not just another course on analysis; this is a step-by-step guide to help you start using website data today to gain valuable insights into growth.

You’ll learn how to see what your users do, where they come from, and what makes them convert — giving you the clarity and confidence to make smarter marketing decisions every day. From setting up GA4 and installing tracking codes to analyzing real-time reports, user journeys, and conversion data, you’ll gain the skills to measure what matters. You’ll also explore advanced tools like Google Tag Manager and Looker Studio to create reports that impress and inform. Each module is crafted around Google’s latest standards, blending engaging videos, practical exercises, and expert-led insights — ensuring your learning translates into real-world results. Enroll now — transform data into strategy, insight into impact, and become the analytics expert who drives measurable growth.

Module details

Learn what GA4 is, why it's essential, and how to set up accurate tracking. Explore the dashboard and analyze key data like traffic sources, demographics, popular pages, and real-time user activity.

What's included

13 videos6 assignments

13 videosTotal 60 minutes

Course Introduction3 minutes
What is Google Analytics and Why Is It Important?4 minutes
How To Set Up A Google Analytics Account & Install the Tracking Code5 minutes
How To Prevent Inflating Your Traffic Data4 minutes
How To Access The Demo Content3 minutes
Google Analytics Dashboard Walkthrough9 minutes
How To Find Out How Much Traffic Your Website Gets2 minutes
How To Find Out What Country Your Traffic Is Coming From4 minutes
How To Find Out What Pages Are The Most Popular On Your Website6 minutes
Learn Who Your Visitors Are - Demographics Reports6 minutes
How To Find Out What Sources & Channels Send You The Highest Quality Traffic6 minutes
Real Time Reports - How To Measure Marketing Performances Live3 minutes
Analyzing DAU, WAU and MAU4 minutes

6 assignmentsTotal 69 minutes

Checkpoint Quiz10 minutes
Checkpoint Quiz8 minutes
Checkpoint Quiz6 minutes
Proficiency Quiz15 minutes
Proficiency Quiz15 minutes
Proficiency Quiz15 minutes

Master events, conversions, and form tracking to measure meaningful actions. Analyze devices, landing pages, page speed, and site search data to uncover deeper insights about user behavior.

What's included

13 videos6 assignments

13 videosTotal 44 minutes

Events and Conversions4 minutes
How To Track Form Submissions4 minutes
How To Track Results From Specific Marketing Activities4 minutes
Browser's Language4 minutes
Location Data3 minutes
Browser's Conversion Rate3 minutes
Device Category2 minutes
Screen Resolution5 minutes
Page Speed Insights3 minutes
Mobile Operating System3 minutes
Landing Pages3 minutes
Paid Traffic And Landing Pages2 minutes
Site Search Data2 minutes

6 assignmentsTotal 86 minutes

Checkpoint Quiz6 minutes
Checkpoint Quiz10 minutes
Checkpoint Quiz10 minutes
Proficiency Quiz30 minutes
Proficiency Quiz15 minutes
Proficiency Quiz15 minutes

Practice real-world GA4 analysis with segment overlaps, cohort insights, and monetization reporting. Build custom reports, explore retention trends, set up campaign tracking, and use Looker Studio for visual dashboards.