This course explores growth hacking, marketing operations, MarTech, integrated campaigns, product-led growth, and launch planning. You will learn core growth hacking concepts, including rapid experimentation, websites, process, testing, and tools. You will then hear expert perspectives on the role of marketing operations in the demand machine, how marketing operations teams work with other demand functions, and how to approach building a marketing operations program. The course also covers MarTech stacks, technology selection, budget considerations, pitfalls, integrated campaign planning, campaign measurement, product-led growth, and product launch strategy. Exercises, knowledge checks, and expert discussions help you connect growth techniques with operational planning and campaign execution.
Growth Hacking and Marketing Operations
Growth Hacking and Marketing Operations
This course is part of Product Marketing & Go-to-Market Strategy Specialization
Instructor: Stanford Online
Included with Learn more
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
6 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Apply growth hacking concepts, rapid experimentation, testing, and tools.
Explain marketing operations, MarTech stacks, and integrated campaign planning.
Explore product-led growth and product launch best practices.
Details to know
Shareable certificate
Add to your LinkedIn profile
Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Product Marketing & Go-to-Market Strategy Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 3 modules in this course
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Stanford Online
Stanford Online
Stanford Online
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