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Master Digital Marketing Strategy with Case Studies

This course is part of Digital Marketing Dynamics: Strategy & Case Studies Specialization

Instructor: EDUCBA

Included with

Learn more

3 modules

Gain insight into a topic and learn the fundamentals.

12 reviews

7 hours to complete

Flexible schedule

Learn at your own pace

3 modules

Gain insight into a topic and learn the fundamentals.

12 reviews

7 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Analyze objectives using PESTLE, SWOT, and audit tools.
Implement and manage multi-channel digital campaigns.
Optimize performance through data-driven strategies.

Skills you'll gain

Tools you'll learn

Digital Marketing Tools

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

10 assignments

Taught in English

91%

of learners achieved a positive career outcome

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Build your subject-matter expertise

This course is part of the Digital Marketing Dynamics: Strategy & Case Studies Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 3 modules in this course

By the end of this course, learners will be able to analyze company objectives, evaluate strategic frameworks, implement multi-channel campaigns, and optimize digital marketing performance. Through a practical case study approach, learners gain the ability to apply PESTLE, SWOT, and audit tools to real-world scenarios while mastering social media platforms such as Facebook, Twitter, LinkedIn, YouTube, Pinterest, Instagram, and Snapchat.

This course is designed to bridge theory with practice, helping learners not only understand the foundations of digital marketing but also apply strategies in measurable, data-driven ways. Learners will benefit from clear insights into campaign ethos, geo-assessment, and process analysis, ensuring they can design, execute, and refine effective global digital campaigns. What makes this course unique is its case study-driven methodology, which transforms abstract marketing concepts into actionable skills. Instead of memorizing definitions, learners will actively evaluate company strategies, implement cross-platform campaigns, and optimize performance reviews. Whether you are a beginner seeking structured learning or a professional aiming to sharpen strategic thinking, this course provides the tools and confidence to thrive in digital marketing.

Module details

This module introduces learners to the fundamentals of digital marketing through a practical case study. It explores the company’s background, vision, mission, objectives, and services, enabling learners to connect business goals with marketing strategies. Learners will gain a foundational understanding of how digital marketing supports corporate growth.

What's included

7 videos3 assignments

7 videosTotal 39 minutes

Introduction to Case Study4 minutes
Digital Marketing Definition4 minutes
Company Overview7 minutes
Vision and Mission Statement5 minutes
Services Offered12 minutes
Company Objective4 minutes
Company Key Observations3 minutes

3 assignmentsTotal 50 minutes

Digital Marketing Foundations30 minutes
Understanding the Case Study & Marketing Basics10 minutes
Company Goals and Observations10 minutes

This module dives into the strategic side of digital marketing. It covers campaign ethos, geo-assessment, audits, and analytical tools like PESTLE and SWOT. Learners will discover how to structure effective strategies, analyze environments, and align campaigns with measurable objectives.

What's included

9 videos4 assignments

9 videosTotal 46 minutes

Digital Marketing Strategy4 minutes
Digital Marketing Campaign Ethos1 minute
Geo-Assessment Profile5 minutes
Digital Marketing Audit7 minutes
PESTLE Analysis5 minutes
SWOT Analysis6 minutes
DM Process4 minutes
DM Process Goals8 minutes
DM Process Channels6 minutes

4 assignmentsTotal 60 minutes

Strategy, Analysis & Audit30 minutes
Strategic Foundations of Digital Marketing10 minutes
Marketing Audits & Analytical Tools10 minutes
Defining the Digital Marketing Process10 minutes

This module focuses on the execution and performance evaluation of digital campaigns. It highlights major platforms such as Facebook, Twitter, LinkedIn, YouTube, Pinterest, Instagram, and Snapchat, followed by implementation strategies and performance analysis. Learners will understand how to implement, monitor, and optimize campaigns across multiple digital channels.

What's included

13 videos3 assignments

13 videosTotal 70 minutes

DM Channels FB10 minutes
DM Channels Twitter6 minutes
DM Channels LinkedIn7 minutes
DM Channels Google+5 minutes
DM Channels YouTube6 minutes
DM Implementation13 minutes
DM Implementation Channels5 minutes
Implementation Channels Twitter3 minutes
Implementation Channels LinkedIn3 minutes
Implementation Channels YouTube2 minutes
Implementation Channels Pinterest2 minutes
Implementation Channels Insta Snap3 minutes
Process Analyze4 minutes

3 assignmentsTotal 50 minutes

Channel Implementation & Performance Analysis30 minutes
Social Media Channels in Action10 minutes
Multi-Channel Implementation & Performance Review10 minutes

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Instructor ratings

(8 ratings)

EDUCBA

1,379 Courses303,698 learners

Offered by

EDUCBA

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Reviewed on May 11, 2026

Clear lessons improved SEO, social media, and advertising skills.

Reviewed on May 18, 2026

Helped me understand digital marketing with real practical examples.

Reviewed on Apr 27, 2026

Excellent course covering real-world strategies, practical case studies, and tools. Easy to understand, highly useful for beginners and professionals alike.

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