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There is 1 module in this course
Optimize Sales with AI E-commerce Analytics helps new digital marketers use AI and analytics to improve online sales. You’ll learn to enhance Shopify product listings with location-based optimization and analyze channel performance using Shopify and Google Analytics 4. Through practical videos, readings, and hands-on labs, you’ll apply what you learn to real e-commerce scenarios. By the end, you’ll know how to create AI-powered product content, track results, and make data-driven marketing decisions that boost sales.
Optimize Sales with AI E-commerce Analytics helps new digital marketers use AI and analytics to improve online sales. You’ll learn to enhance Shopify product listings with location-based optimization and analyze channel performance using Shopify and Google Analytics 4. Through practical videos, readings, and hands-on labs, you’ll apply what you learn to real e-commerce scenarios. By the end, you’ll know how to create AI-powered product content, track results, and make data-driven marketing decisions that boost sales.
What's included
6 videos2 readings4 assignments
Show info about module content
6 videos•Total 38 minutes
Welcome to the Course•1 minute
Location-Based Optimization in E-commerce•7 minutes
Case: Refreshing Shopify Copy with AI Specs•12 minutes
Introduction to Shopify & GA4 Analytics•8 minutes
Case: Tracking AI Referrals in GA4•10 minutes
Congratulations and Continuous Learning Journey•1 minute
2 readings•Total 16 minutes
Writing Effective Titles & Descriptions with AI•8 minutes
Comparing Channel Performance with Analytics•8 minutes
4 assignments•Total 75 minutes
Sales Optimization and Analytics Mastery Assessment•15 minutes
HOL: Optimize Product Listings for a Location-Based Campaign•15 minutes
HOL: Optimize a Product Page and Report Channel Revenue•20 minutes
HOL: Optimize a Product Page and Report Channel Revenue•25 minutes
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What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.