Packt
Data Storytelling for Data Professionals

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Packt

Data Storytelling for Data Professionals

Included with Coursera Plus

Gain insight into a topic and learn the fundamentals.
Intermediate level

Recommended experience

3 hours to complete
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Intermediate level

Recommended experience

3 hours to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • Learn how to structure and communicate data insights through storytelling.

  • Master key techniques like analogies, metaphors, and visualizations to make data more engaging.

  • Use storytelling frameworks to create compelling, actionable data narratives.

  • Gain skills to engage audiences emotionally and drive decision-making through data stories.

Details to know

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Recently updated!

December 2025

Assessments

5 assignments

Taught in English

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There are 4 modules in this course

In this module, we will introduce the essential concepts and evolution of data storytelling, examining why it's a critical skill for data professionals. You'll explore its origins, understand its value in decision-making, and see how it's applied in real business scenarios. This sets the stage for mastering the art of turning data into impactful stories.

What's included

4 videos

In this module, we will delve into the fundamental mechanics of data storytelling. You'll learn about its influence on organizational outcomes, explore the essential elements that drive clarity and engagement, and uncover different storytelling methods that bring data to life across various use cases.

What's included

3 videos1 assignment

In this module, we will explore practical techniques for crafting compelling and persuasive data stories. From visualizations and narrative arcs to emotional appeal and actionable insights, you'll gain a toolbox of strategies that transform raw data into engaging, audience-centric stories that inspire action.

What's included

7 videos1 assignment

In this module, we will introduce you to powerful storytelling frameworks tailored for data professionals. You'll learn step-by-step models like the 5-Step Framework, the Data-Driven Framework, and the Storycircle Framework—each designed to help you craft cohesive, structured, and memorable data narratives with clarity and purpose.

What's included

3 videos3 assignments

Instructor

Packt - Course Instructors
Packt
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