When you enroll in this course, you'll also be enrolled in this Specialization.
Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate
There are 5 modules in this course
Master the art of persuasion to lead with influence, confidence, and impact. As a program or project manager, your success depends on inspiring senior contributors, aligning diverse stakeholders, and communicating clearly under pressure. This course gives you the tools to go beyond the basics of the PMP® or CAPM®—to persuade effectively, manage your leadership presence, and drive results across complex initiatives.
You’ll explore how to balance logic, emotion, and credibility—known as ethos, pathos, and logos—to make your messages compelling and memorable. Through real-world applications, you’ll learn to craft persuasive communications, manage risk through influence, and adapt your presence across digital and in-person environments.
Earn 10 professional development units (PDUs) while developing the advanced communication and leadership skills every top-tier program and project manager needs to succeed.
The first week starts with defining the two communication models: transmission and emergence. Then, how each communication model is used in program and project management.
1.2.2 Logos - The Logic of Your Communication Knowledge Check•5 minutes
1.3.2 Pathos - The Emotions of Your Communication Knowledge Check•5 minutes
1.4.2 Ethos - Your Communication Presence Knowledge Check•5 minutes
1.5.2 The Elegant or Perfect Pitch Tool Knowledge Check•5 minutes
Week 2: Building an Effective Presence
Module 2•2 hours to complete
Module details
The second week describes the three parts of the Understanding Triad. You will learn how know-what, know-how, and know-why work together in creating an effective and compelling message.
What's included
5 videos6 readings6 assignments
Show info about module content
5 videos•Total 41 minutes
2.1.0 What is Stage Presence? Video•8 minutes
2.2.0 Establishing Trust through Your Words Video•6 minutes
2.3.0 Building Trust at a Distance Video•9 minutes
2.4.0 Nonverbal Trust Building Video•8 minutes
2.5.0 How to Up Your Presence Game Video•11 minutes
6 readings•Total 21 minutes
What is Stage Presence? Summary Points•3 minutes
Establishing Trust through Your Words Summary Points•3 minutes
Building Trust at a Distance Summary Points•5 minutes
Nonverbal Trust Building Summary Points•4 minutes
How to Up Your Presence Game Summary Points•5 minutes
Week 2 Resources•1 minute
6 assignments•Total 40 minutes
Week 2 Quiz•15 minutes
2.1.2 What is Stage Presence? Knowledge Check•5 minutes
2.2.2 Establishing Trust through Your Words Knowledge Check•5 minutes
2.3.2 Building Trust at a Distance Knowledge Check•5 minutes
2.4.2 Nonverbal Trust Building Knowledge Check•5 minutes
2.5.2 How to Up Your Presence Game Knowledge Check•5 minutes
Week 3: Using Emotions in Good Communication
Module 3•1 hour to complete
Module details
The third week describes the value of feedback in building understanding. You will learn the three types of feedback and how to combine the three feedback types with the Understanding Triad for better testing of agreement.
What's included
4 videos5 readings5 assignments
Show info about module content
4 videos•Total 26 minutes
3.1.0 How Emotions Work in Communicating Video•8 minutes
3.2.0 Crafting an Emotionally Compelling Message Video•6 minutes
3.3.0 Communicating Bad News Video•7 minutes
3.4.0 Blending Logos and Pathos Video•6 minutes
5 readings•Total 14 minutes
How Emotions Work in Communicating Summary Points•4 minutes
Crafting an Emotionally Compelling Message Summary Points•3 minutes
Communicating Bad News Summary Points•3 minutes
Blending Logos and Pathos Summary Points•3 minutes
Week 3 Resources•1 minute
5 assignments•Total 35 minutes
Week 3 Quiz•15 minutes
3.1.2 How Emotions Work in Communicating Knowledge Check•5 minutes
3.2.2 Crafting an Emotionally Compelling Message Knowledge Check•5 minutes
3.3.2 Communicating Bad News Knowledge Check•5 minutes
3.4.2 Blending Logos and Pathos Knowledge Check•5 minutes
Week 4: Psychological Safety and Persuasion
Module 4•1 hour to complete
Module details
The last week gives the program or project manager the tools to determine who is their audience and their information needs. You will combine the Understanding Triad with audience analysis to tailor your messages for maximum impact.
The University of Maryland, College Park is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 40,700 students, 14,000 faculty and staff, and nearly 400,000 alumni. The university’s faculty includes two Nobel laureates, 10 Pulitzer Prize winners, 69 members of the national academies and scores of Fulbright scholars. Located just outside Washington, D.C., the University of Maryland is committed to social entrepreneurship as the nation’s first “Do Good” campus, and discovers and shares new knowledge every day through research and programs in academics, the arts, and athletics.
When will I have access to the lectures and assignments?
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.