The Hong Kong University of Science and Technology
Protecting Business Innovations via Strategy
The Hong Kong University of Science and Technology

Protecting Business Innovations via Strategy

This course is part of Protecting Business Innovation Specialization

Taught in English

Some content may not be translated

5,166 already enrolled

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Course

Gain insight into a topic and learn the fundamentals

4.7

(60 reviews)

Beginner level
No prior experience required
11 hours (approximately)
Flexible schedule
Learn at your own pace

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

4 quizzes

Course

Gain insight into a topic and learn the fundamentals

4.7

(60 reviews)

Beginner level
No prior experience required
11 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Protecting Business Innovation Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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There are 4 modules in this course

How could we use a variety of resources within a business to create a virtual fortress to prevent other firms from copying our innovations. Using a combination of case examples and lectures, we will examine the role of economies of scale, network externalities, access to customers, access to raw materials or other resources and unique knowledge to create competitive barriers.

What's included

9 videos2 readings1 quiz2 discussion prompts

Small firms that lack resources of giants can create barriers by being faster and more flexible. Some large firms (i.e. Google & Amazon) also seek to use rapid innovation and change to create sustainable barriers to being copied.

What's included

9 videos1 quiz2 discussion prompts

Strategy for online global business is different from that of traditional businesses. The combination of overlapping and conflicting regulations and laws and inability to enforce laws against small companies (e.g. mice) makes the world of e-commerce especially challenging for large global enterprises (e.g. elephants). Assumptions about contracts and commitments may also be invalid in some global e-commerce contexts.

What's included

6 videos2 readings1 quiz1 discussion prompt

An important opportunity for companies to maximize shareholder value and gain competitive advantage is creative pricing. By thinking differently about price vs cost/value, some firms have been able to dramatically increase revenues and profitability for products with strong market acceptance. Changing the rules can also apply to strategic acquisitions or industry restructuring through innovation to create competitive advantage and barriers to copying innovations.

What's included

8 videos4 readings1 quiz1 peer review

Instructor

Instructor ratings
4.5 (12 ratings)
 Theodore Henry King CLARK
The Hong Kong University of Science and Technology
10 Courses70,443 learners

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4.7

60 reviews

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MM
5

Reviewed on Jun 18, 2020

CM
5

Reviewed on Dec 1, 2021

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4

Reviewed on Jun 4, 2021

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