Social Media Success: Video Storytelling on YouTube & Beyond

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Social Media Success: Video Storytelling on YouTube & Beyond

This course is part of Build Your Creative Brand and Online Presence Specialization

Instructor: Skillshare

Included with Learn more

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3 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

No prior experience required

4 hours to complete

Flexible schedule

Learn at your own pace

3 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

No prior experience required

4 hours to complete

Flexible schedule

Learn at your own pace

Details to know

Shareable certificate

Add to your LinkedIn profile

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Build Your Creative Brand and Online Presence Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 3 modules in this course

Develop the skills to create engaging social media videos that connect with audiences and grow your online presence with Lilly Singh as your guide.

By the end of this course, you will be able to develop authentic story ideas, create compelling video concepts, script and produce engaging content, and apply practical strategies to share your work effectively across YouTube and other social media platforms. Drawing on her journey from early YouTube creator to late-night host and global content creator, Lilly combines creative storytelling with proven content strategy, offering behind-the-scenes insights, real-world examples, and practical production tips that can be adapted to any platform. This course is ideal for aspiring YouTubers, TikTok creators, Instagram content creators, entrepreneurs, and anyone looking to build an audience through video storytelling. Whether you're creating content for fun, personal branding, or a creative career, you'll gain a repeatable process for turning ideas into impactful videos. No professional production experience is required. To be successful in this course, learners should be comfortable using social media and have a willingness to experiment, create, and share their unique voice through video.

In this module, learners will explore the foundations of effective video storytelling. They will examine the role of narrative in social media content, establish clear goals for their videos, and develop ideas that support audience engagement and communication objectives.

What's included

4 videos1 reading1 assignment

This module focuses on the video creation process from concept to completed edit. Learners will develop a script, capture video footage, and edit their content into a polished piece that effectively communicates their message and supports their storytelling goals.

What's included

3 videos1 assignment1 discussion prompt

In this final module, learners will focus on sharing their content and building an audience. They will explore strategies for publishing videos effectively, growing a channel over time, and using performance insights to refine future content and support long-term social media success.

What's included

3 videos1 assignment1 peer review1 discussion prompt

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Skillshare

213 Courses125,023 learners

Offered by

Skillshare

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Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.