Can I take the course for free?

No, you cannot take this course for free. When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. If you cannot afford the fee, you can apply for financial aid.

Will I earn university credit for completing the Specialization?

This Specialization doesn't carry university credit, but some universities may choose to accept Specialization Certificates for credit. Check with your institution to learn more.

Build Your Creative Brand and Online Presence Specialization

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Build Your Creative Brand and Online Presence Specialization

Build Your Creative Brand Online.

Create your brand, grow your audience, and build a compelling online presence.

Instructor: Skillshare

Included with Learn more

3 course series

Get in-depth knowledge of a subject

Beginner level

No prior experience required

4 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

3 course series

Get in-depth knowledge of a subject

Beginner level

No prior experience required

4 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

What you'll learn

Develop a personal brand and build a professional website that showcases your skills, experience, and career goals.
Create engaging video content using storytelling, scripting, production, and platform-specific content strategies.
Build an authentic Instagram presence through strategic branding, content planning, and community engagement.

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

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Advance your subject-matter expertise

Learn in-demand skills from university and industry experts
Master a subject or tool with hands-on projects
Develop a deep understanding of key concepts
Earn a career certificate from Skillshare

Specialization - 3 course series

This Specialization is intended for creators, entrepreneurs, freelancers, professionals, and aspiring influencers seeking to develop a strong personal brand and meaningful online presence. Through three courses, you'll learn to define your personal brand, build a professional website, create engaging video content, and grow an authentic Instagram community using practical strategies from Dylan Reeves-Fellows, Lilly Singh, and Taylor Loren. Together, these courses will prepare you to confidently showcase your work, connect with your audience, and build a sustainable presence across today's most important digital platforms.

Applied Learning Project

Throughout this Specialization, learners will complete a series of connected, portfolio-ready projects that build a cohesive online brand. They will define a personal brand strategy, design a professional website in Wix, develop and plan an original social media video, and create an Instagram profile and content strategy that reflects their goals. By applying branding, storytelling, content creation, and audience engagement techniques to authentic creative challenges, learners will finish the Specialization with practical assets and a repeatable framework for growing their online presence across multiple platforms.

Personal Branding for Beginners: Create Your Website

Course 1, 4 hours

What you'll learn

Build a professional online presence with Dylan Reeves-Fellows as you discover your personal brand and create a website that showcases your skills, experience, and ambitions. In this beginner-friendly course, you'll learn why a strong personal brand matters in today's digital world and how a well-designed website can open new career opportunities.

By the end of this course, you will be able to define your personal brand, identify the goals of your online presence, build a website in Wix from scratch, and design a polished, professional site that reflects who you are and what you offer. Dylan shares the practical strategies and lessons he has used to grow his own successful personal brand, making this course a hands-on guide rather than just a website tutorial. Whether you're a creative professional, entrepreneur, freelancer, job seeker, business owner, or anyone looking to strengthen your online presence, this course will help you confidently create a website that stands out. No prior web design or branding experience is required—just basic computer skills, a willingness to learn, and a desire to develop your personal brand.

Social Media Success: Video Storytelling on YouTube & Beyond

Course 2, 4 hours

What you'll learn

Develop the skills to create engaging social media videos that connect with audiences and grow your online presence with Lilly Singh as your guide.

By the end of this course, you will be able to develop authentic story ideas, create compelling video concepts, script and produce engaging content, and apply practical strategies to share your work effectively across YouTube and other social media platforms. Drawing on her journey from early YouTube creator to late-night host and global content creator, Lilly combines creative storytelling with proven content strategy, offering behind-the-scenes insights, real-world examples, and practical production tips that can be adapted to any platform. This course is ideal for aspiring YouTubers, TikTok creators, Instagram content creators, entrepreneurs, and anyone looking to build an audience through video storytelling. Whether you're creating content for fun, personal branding, or a creative career, you'll gain a repeatable process for turning ideas into impactful videos. No professional production experience is required. To be successful in this course, learners should be comfortable using social media and have a willingness to experiment, create, and share their unique voice through video.

Find Instagram Success: Build an Account People Care About

Course 3, 4 hours

What you'll learn

Build an Instagram presence that reflects who you are and attracts a community that genuinely cares with Taylor Loren, Head of Content Marketing at Later, as your guide.

By the end of this course, you will be able to define what Instagram success means for your own goals, develop a unique content strategy, work with the platform's algorithm instead of against it, and build an engaged community around authentic, meaningful content. Drawing on years of experience growing Instagram accounts for global brands and public figures—as well as her own personal journey—Taylor shares a practical, pressure-free framework that combines proven social media strategies with a healthier, more sustainable approach to content creation. This course is ideal for entrepreneurs, creators, aspiring influencers, marketers, and anyone who wants to grow an Instagram account with purpose rather than simply chasing followers. To be successful in this course, learners should have a basic familiarity with Instagram and an active account to experiment with, along with a willingness to reflect on their personal goals and consistently apply what they learn.

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Skillshare

213 Courses125,023 learners

Offered by

Skillshare

Why people choose Coursera for their career

Felipe M.

Learner since 2018

"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

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Learner since 2020

"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

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Learner since 2021

"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

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"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Frequently asked questions

This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.

Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.