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Learner Reviews & Feedback for Foundations of strategic business analytics by ESSEC Business School

532 ratings
124 reviews

About the Course

Who is this course for? This course is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts. For example, it may be suited to experienced statisticians, analysts, engineers who want to move more into a business role. You will find this course exciting and rewarding if you already have a background in statistics, can use R or another programming language and are familiar with databases and data analysis techniques such as regression, classification, and clustering. However, it contains a number of recitals and R Studio tutorials which will consolidate your competences, enable you to play more freely with data and explore new features and statistical functions in R. With this course, you’ll have a first overview on Strategic Business Analytics topics. We’ll discuss a wide variety of applications of Business Analytics. From Marketing to Supply Chain or Credit Scoring and HR Analytics, etc. We’ll cover many different data analytics techniques, each time explaining how to be relevant for your business. We’ll pay special attention to how you can produce convincing, actionable, and efficient insights. We'll also present you with different data analytics tools to be applied to different types of issues. By doing so, we’ll help you develop four sets of skills needed to leverage value from data: Analytics, IT, Business and Communication. By the end of this MOOC, you should be able to approach a business issue using Analytics by (1) qualifying the issue at hand in quantitative terms, (2) conducting relevant data analyses, and (3) presenting your conclusions and recommendations in a business-oriented, actionable and efficient way. Prerequisites : 1/ Be able to use R or to program 2/ To know the fundamentals of databases, data analysis (regression, classification, clustering) We give credit to Pauline Glikman, Albane Gaubert, Elias Abou Khalil-Lanvin (Students at ESSEC BUSINESS SCHOOL) for their contribution to this course design....

Top reviews


Oct 13, 2015

This course is excellent when it provides the citations very fit to theory. And I learned it in well organized structure of knowledge. Thank Prof. Glady and his team very much.


May 01, 2020

The course contains the in-depth knowledge which helps to learn more about the business analytics. The assignments will test your presentation skills and creativity skills

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51 - 75 of 120 Reviews for Foundations of strategic business analytics

By Man L

Jan 24, 2017

Very useful, practical anda easy to follow.

By Brad G

Sep 30, 2015

Fantastic examples of applied data analysis

By Fahad A

Apr 21, 2018

it's address my current problem in my work

By Camilo E S C

Jun 26, 2020

An advance course full of great content

By Ahmad A

May 12, 2020

Simple, direct and very useful.

By Moncef S

Dec 22, 2016

very rich and valuable course !


Oct 14, 2015

Great course for fundamentals!

By silvia j o p

Jan 26, 2016

Very complete and usefull

By Jafar S

Oct 18, 2018

Very usefull und practi

By Seshadri S K

Dec 05, 2015

It's a great course

By William K

Dec 02, 2015

Wonderful course.

By Ali N

Sep 26, 2016

Really worth it.


Feb 08, 2016

Awesome course.

By Alicia A M G

Sep 20, 2015

Awesome Course

By Aarti v

Apr 20, 2020

great course

By Marco T

Sep 28, 2015

Really nice

By Carlos E B A

May 08, 2016

Very good!

By Pedro M P

Oct 27, 2015


By Durga B P

Aug 15, 2016

Its OK

By Marcela G

May 10, 2016


By Affum m s J

Nov 11, 2018


By Nijat

Apr 22, 2020


By Nikos L

Dec 07, 2017


By Christopher A

Dec 10, 2015

I like Professor Glady's style of minimalism in lectures but stressing the end goal of the analytics. IT was an interestingly presented and fairly engaging course. Assignments could be more difficult to encourage deeper learning of the hands-on analytic crunching.

By Guilherme S

Oct 02, 2015

A good course, its just a little bit too short based on the content it wants us to focus. The chapter on presenting our information is funny because the slides presented contain every anti-pattern that they want us to avoid. Apart from that, a great course.