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Track & Grow Brand Mentions

This course is part of Customer Analytics & Intelligence Specialization

Instructor: ansrsource instructors

Included with

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1 module

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 hours to complete

Flexible schedule

Learn at your own pace

1 module

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Set up and manage brand mention tracking systems using tools like Google Alerts and web monitoring dashboards
Analyze brand mention metrics (impressions, mentions, share of voice) to measure visibility trends and awareness growth
Create reports that connect monitoring insights to marketing campaign performance and decision-making

Skills you'll gain

Tools you'll learn

Details to know

Shareable certificate

Add to your LinkedIn profile

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

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Build your subject-matter expertise

This course is part of the Customer Analytics & Intelligence Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There is 1 module in this course

In this short, hands-on course, learners explore how to monitor and interpret online conversations that shape a brand’s visibility. Using tools like Google Alerts and web monitoring dashboards, the course walks through setting up brand mention tracking, interpreting key metrics such as impressions, mentions, and share of voice, and understanding how those numbers reflect awareness growth. Through guided activities, learners create alert labels, analyze data for accuracy, and organize findings into clear reports. Case examples and interactive discussions help connect tracking metrics to real-world marketing decisions. By the end, learners can confidently measure brand visibility trends, identify new awareness opportunities, and communicate results that link monitoring insights to campaign performance.