Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on.
Viral Marketing and How to Craft Contagious ContentUniversity of Pennsylvania
About this Course
Skills you will gain
University of Pennsylvania
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
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TOP REVIEWS FROM VIRAL MARKETING AND HOW TO CRAFT CONTAGIOUS CONTENT
Professor Berger was an extremely engaging lecturer. I don't know how much I can take from this particular course and apply to my current job but he certainly gave me a number of items to think about.
This course is very interesting, helpful and fit to most of people who are working with content, especially for those want to make your content effective to the target audience. I love this course. <3
Interesting course with 'sticky' content and relevant examples that heighten the understanding of the concepts. Enjoyed the course and hope to apply the principles in my job role. Highly recommend.
Very interesting subject! There's science behind all viral contents. It's not the luck. Very easy to understand and put into practice. Best teacher I've ever learned with. Love this course so much!
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