This Specialization equips marketers, sales professionals, and business analysts with practical AI and analytics skills across the full growth cycle, from GA4 traffic, retention, and funnel analysis to AI-assisted data exploration with Microsoft Copilot. You'll learn to forecast sessions, revenue, and campaign costs using GA4, Looker Studio, and Google Sheets, plan Google Ads campaigns and sales workflows in Google Workspace, and turn your findings into polished presentations with Claude, Copilot in PowerPoint, Gemini, and Gamma. By the end, you'll have a repeatable, data-driven workflow for evaluating channel performance, making forecasts with stated uncertainty, and presenting recommendations stakeholders can act on.
Applied Learning Project
Throughout the Specialization, learners apply AI and analytics techniques to realistic business scenarios, such as diagnosing checkout drop-off in GA4, forecasting next month's sessions and revenue, modeling campaign budgets in Google Sheets, and turning raw data into clear dashboards and presentations. Each course builds practical, job-ready workflows that learners can adapt right away to evaluate performance, plan growth, and communicate insights in their own roles.
