Meta Social Media Marketing Professional Certificate

Meta Social Media Marketing Professional Certificate

Launch your career as a Social Media Marketer. Build job-ready skills for an in-demand career and earn a credential from Meta. No degree or prior experience required to get started.

Anke Audenaert
Daniel Kob

Instructors: Anke Audenaert

325,758 already enrolled

Included with Coursera Plus

Earn a career credential that demonstrates your expertise

(17,394 reviews)

Beginner level

Recommended experience

5 months
Approx. 10 hours a week
Self-paced, no deadlines
Earn degree credit

What you'll learn

  • Establish an online presence, build a following, and manage your social media accounts

  • Develop effective social media posts and create a strong social media brand presence

  • Create Facebook and Instagram ad campaigns in Meta Ads Manager that drive business results

  • Learn to evaluate and interpret the results of your social posts and advertising campaigns

Details to know

Shareable certificate

Add to your LinkedIn profile

Industry certification
Taught in English

See how employees at top companies are mastering in-demand skills


Prepare for a career in Social Media Marketing

  • Receive professional-level training from Meta
  • Demonstrate your proficiency in portfolio-ready projects
  • Earn an employer-recognized certificate from Meta
  • Qualify for in-demand job titles: Social Media Manager, Social Media Specialist, Social Media Coordinator
median U.S. salary for Social Media Marketing
U.S. job openings in Social Media Marketing

Get exclusive access to career resources upon completion

  • Resume review

    Improve your resume and LinkedIn with personalized feedback

  • Interview prep

    Practice your skills with interactive tools and mock interviews

  • Career support

    Plan your career move with Coursera’s job search guide

¹Lightcast™ Job Postings Report, United States, 7/1/22-6/30/23. ²Based on program graduate survey responses, United States 2021.


Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review


Professional Certificate - 6 course series

Introduction to Social Media Marketing

Course 119 hours4.8 (13,325 ratings)

What you'll learn

  • Understand the landscape of traditional, digital, and social media marketing

  • Understand the major social media platforms, how they function, and what role they play in marketing

  • Create SMART goals, identify KPIs, and define your target audience and their customer journey

  • Choose the right social media platforms and learn how to create social media policies

Skills you'll gain

Category: Communication
Category: Social Media Marketing
Category: Meta advertising
Category: Marketing Strategy
Category: Ads Manager

Social Media Management

Course 213 hours4.9 (4,858 ratings)

What you'll learn

  • How to establish and manage a social media presence

  • How to create a brand, tone, and voice for a social media presence

  • How to manage a content calendar for a social media presence

  • How to evaluate the performance of content on social media and how to iterate on that performance

Skills you'll gain

Category: Social Media Marketing
Category: Social Media Marketing Strategy
Category: Marketing
Category: Digital Marketing

Fundamentals of Social Media Advertising

Course 34.8 (2,261 ratings)

What you'll learn

  • How to evaluate on which platforms to run social media ad campaigns and what makes an ad effective

  • How to craft compelling and effective visuals and copy for social media ads

  • Build an ad directly from your Facebook business page and your Instagram business account

  • Write a creative brief and create a social media ad

Skills you'll gain

Category: Social Media Marketing
Category: Brand Management
Category: Campaign Management
Category: Ad Management

Advertising with Meta

Course 44.8 (2,369 ratings)

What you'll learn

  • Structure campaigns in Meta Ads Manager

  • Build an ad that aligns with your marketing objectives and target it to your intended audience

  • Set a budget, placement, and schedule for your ads in Meta Ads Manager

Skills you'll gain

Category: Social Media Marketing
Category: Marketing Content Development
Category: content management
Category: Content Development
Category: Content Marketing

What you'll learn

  • Understand different techniques used to optimize marketing campaigns, such as attribution and marketing mix models

  • Implement an A/B test to optimize your campaign

  • Analyze dashboards and evaluate the ROI from your social media marketing efforts

  • Present and communicate the results of your campaign to a team

Skills you'll gain

Category: Social Media Marketing
Category: Meta advertising
Category: Meta Ads Manager

Meta Social Media Marketing Capstone

Course 64.8 (572 ratings)

What you'll learn

  • Present and communicate campaign results to a team

  • Become certified as a Meta Digital Marketing Associate

Skills you'll gain

Category: Communication
Category: Marketing Optimization
Category: Digital Analytics
Category: Digital Marketing
Category: Marketing Strategy


Anke Audenaert
32 Courses630,344 learners
Daniel Kob
8 Courses136,650 learners

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Industry partners

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Get a head start on your degree

When you complete this Professional Certificate, you can earn college credit if you are admitted and enroll in one of the following online degree programs.¹


Degree credit eligible

This Professional Certificate has ACE® recommendation. It is eligible for college credit at participating U.S. colleges and universities. Note: The decision to accept specific credit recommendations is up to each institution.

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