Scaling Product and Processes

Scaling Product and Processes

This course is part of Scale Up Your Startup Specialization

Instructors: Coursera QA Team

1,710 already enrolled

4 modules

Gain insight into a topic and learn the fundamentals.

14 reviews

Beginner level

Recommended experience

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

4 modules

Gain insight into a topic and learn the fundamentals.

14 reviews

Beginner level

Recommended experience

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

What you'll learn

Discuss and compare strategies and frameworks for scaling processes and products in an organization
Explain steps and common strategies for developing pricing and for scaling up marketing and sales operations
Explain the importance of establishing relevant dashboards, KPIs and metrics

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

4 assignments

Taught in English

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This course is part of the Scale Up Your Startup Specialization

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There are 4 modules in this course

If you are ready to scale up your startup, get ready to fine-tune your products and processes! Take the guesswork out of product-market fit, sales, and marketing for your scaleup with this course and discover what sets your product apart - and how to capitalize on what your company has to offer as you scale up your startup.

In this course, you will learn how to rethink your product to make sure it is scalable; understand the importance and elements of a growth strategy; discover how to structure your growth team; learn how to align sales and marketing for the scaleup stage; and ensure you know how to protect your cash, your company, and your personal well-being in this crucial stage of going from startup to scaleup. This course brings together practical advice, real-life examples, and big-picture insights from well-known companies and experts in the field so you can see what has worked for other startup companies and develop a "toolbox" of scaling solutions. Get perspective on how your startup company operates and optimize it for scale – this course will prime your product and processes for exponential growth!

Product market fit is everything that happens before you start to scale. It is impossible to make progress without a thorough understanding of what it is and how you know that you have it - this module will help you gain an understanding of what this actually is and how to begin to formulate product market fit.

What's included

3 videos10 readings1 assignment1 discussion prompt1 plugin

3 videos Total 11 minutes

Welcome to the Course! 2 minutes
Rethinking Your Product´s Value: From MVP to Whole Product 5 minutes
Thinking of Your Product Like a Platform 4 minutes

10 readings Total 93 minutes

Your Product is Already Obsolete 10 minutes
Not All Good Products Make Good Businesses 10 minutes
12 Things About Product-Market Fit 10 minutes
Finding Product Market Fit - A Chief Product Officer´s Perspective 10 minutes
How Superhuman Built an Engine to Find Product Market Fit 10 minutes
Forget Products. Build Ecosystems. 10 minutes
The Difference Between Platforms and Ecosystems 10 minutes
Making Good Decisions As a Product Manager 10 minutes
One for the Roadmap (Podcast) 3 minutes
#GoBeyond (OPTIONAL) 10 minutes

1 assignment Total 30 minutes

Module 1 30 minutes

1 discussion prompt Total 10 minutes

Product, Platform, or Ecosystem? 10 minutes

1 plugin Total 1 minute

Why the Scale Up Stage of a Company Has Become Increasingly Important (Video) 1 minute

In this module, we´ll look at growth from a scaleup perspective. While growth is usually described as an outcome rather than as a process, looking at growth as a process (and studying what has worked in the past) can offer important insights on what might work in the future.

What's included

2 videos7 readings1 assignment1 discussion prompt1 plugin

2 videos Total 12 minutes

Growth and Growth Teams 6 minutes
Scaling Product Development 6 minutes

7 readings Total 70 minutes

How The Growth Team Helped Facebook Reach 500 Million Users 10 minutes
The Only Essential Thing Is Growth 10 minutes
Scaling Product Development 10 minutes
Five Lessons from Scaling Pinterest 10 minutes
Five More Lessons from Scaling Pinterest 10 minutes
Rituals For Hypergrowth: An Inside Look At How YouTube Scaled 10 minutes
#GoBeyond (OPTIONAL) 10 minutes

1 assignment Total 30 minutes

Module 2 30 minutes

1 discussion prompt Total 10 minutes

Who Is Responsible for Growth? 10 minutes

1 plugin Total 29 minutes

What Matters Most for Growth? (Video) 29 minutes

The relationship between sales and marketing changes as you move from startup to scaleup. In this module, you´ll learn about how to adjust your pricing strategy as you scale and how to position the (new and shifting) roles of sales and marketing teams to continue to identify and meet the needs of a growing customer base.

What's included

4 videos10 readings1 assignment2 discussion prompts1 plugin

4 videos Total 22 minutes

IE Professor Interview: Martin Boehm on Pricing 8 minutes
Scaling Your Sales Operations as You Move Out of the Startup Phase 4 minutes
Marketing: Doubling Down On What Works, Stopping What Doesn´t 5 minutes
Zappos: Turning Customer Service Into An Advantage 5 minutes

10 readings Total 112 minutes

The Price is Right! Is it? 10 minutes
9 Tricks To Experiment With Your Pricing Strategy 10 minutes
Scaling Sales: Arming & Aiming — A’s, B’s & C’s 10 minutes
Why Startups Should Establish Qualifying Signals for Sales Teams Early On 2 minutes
Four Main Differences Between Startup Marketing and Scale-Up Marketing 10 minutes
The One Thing That Kills Sales (Podcast) 30 minutes
Building a Sales and Marketing Function at a Product Company 10 minutes
Check Out The Insane Lengths Zappos Customer Service Reps Will Go To 10 minutes
Reid Hoffman And Chris Yeh Share Four Ways To ‘Blitzscale’ Your Business 10 minutes
#GoBeyond (OPTIONAL) 10 minutes

1 assignment Total 30 minutes

Module 3 30 minutes

2 discussion prompts Total 20 minutes

How Ready is Your Sales Team? 10 minutes
Scalable Customer Service 10 minutes

1 plugin Total 6 minutes

Scaling Your Company: Scaling and Sales (Video) 6 minutes

In this module, you´ll learn about how to optimize what your scaleup is doing right in order to continue growing - without toppling over!

What's included

6 videos14 readings1 assignment3 discussion prompts1 plugin

6 videos Total 55 minutes

Entrepreneur Interview: Mike Arias (Carto) on Operations 22 minutes
Reporting: Dashboards, KPIs & the Single Clarifying Metric 6 minutes
Personal Productivity, Energy Levels and Performance 5 minutes
Raising Money: Cash, Breakeven & Investors 4 minutes
VC Interview: Liz Fleming of Adara Ventures 16 minutes
Final Thoughts on the Course 1 minute

14 readings Total 121 minutes

10 Marketplace KPIs That Matter 10 minutes
OKRs and KPIs—Defining Metrics for Innovative Teams 10 minutes
From Six Weeks Roadmaps to OKRs 10 minutes
Best Practices After 18 Months of OKRs 10 minutes
Overloaded Circuits - Why Smart People Under Perform 10 minutes
Stress, Startups and Survival 10 minutes
The Athlete CEO: The Secrets of Owning Your Odds and Changing the Certainty of Success 10 minutes
VC’s Are Not Your Friends, They’re Frenemies 10 minutes
How Much Should You Raise in Your VC Round? And What Do VCs Look At Before Investing? 5 minutes
The Importance Of Founder-Market Fit & How To Highlight It While Fundraising 5 minutes
Can Your Startup Generate Venture-Scale Returns? 10 minutes
#GoBeyond (OPTIONAL) 1 minute
Rate This Course! 10 minutes
Looking for More Scale-Up Knowledge? Check Out the Specialization 10 minutes

1 assignment Total 30 minutes

Module 4 30 minutes

3 discussion prompts Total 30 minutes

Demand in the Scaleup Phase 10 minutes
KPIs in Your Company 10 minutes
Changing Roles and Expectations 10 minutes

1 plugin Total 3 minutes

Scaling Up with Joe Haslam and Daniel Corsten 3 minutes

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Instructors

Coursera QA Team

5 Courses 6,283 learners

Offered by

IE Business School

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Reviewed on Apr 25, 2023

Very practical!

Reviewed on Jun 28, 2024

This is a great course with practical solutions to strengthen our knowledge as entrepreneurs, and it also shares valuable experiences from successful people.

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