Course instructor Jon Brommet asks: Whether you are a Graphic Designer, a business owner who just needs to design their own logo, or even a hobbyist, one of the most important factors of good logo design is versatility. Meaning, does the logo work in as many different places as possible? This is more important than ever because logos appear in ways we never previously predicted. This is a very important aspect of how to design a logo.



Logo Design For Versatility: How Big Brands Have Adapted
This course is part of Logo Design: From Concept to Client-Approved Work Specialization

Instructor: Skillshare
Access provided by ExxonMobil
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3 assignments
July 2025
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There are 3 modules in this course
Explore how logos function in the real world—across platforms, sizes, and brand systems. In this module, you'll examine how major brands like Nike, Apple, and Google build recognition through adaptable design. You'll also learn the importance of strategic thinking in logo creation, setting the foundation for your own project work.
What's included
5 videos1 reading1 assignment1 discussion prompt
Dive into the evolving landscape of responsive logo design. Through case studies from Subway, Burger King, Disney, and more, you’ll analyze how different brands adapt to diverse environments. You'll learn when a wordmark is enough, and how to evaluate design consistency across industries and screen sizes.
What's included
4 videos1 assignment1 discussion prompt
Learn how to design with originality while staying legally sound. This final module explores the balance between simplicity and distinctiveness, using real-world examples like Dropbox to highlight creative strategies. You'll also gain awareness of the legal pitfalls designers face—and how to avoid them—while refining your own approach to bold, responsible logo design.
What's included
5 videos1 assignment1 peer review1 discussion prompt
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