Sports Marketing and Today's College Athlete

Sports Marketing and Today's College Athlete

Instructor: Henry Clifford Boyd III

Access provided by ExxonMobil

3 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

3 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

What you'll learn

An understanding of the changing landscape of NIL rights
An understanding of school choice and contract language to make the most of your student-athlete journey
How to effectively market student-athlete personas

Skills you'll gain

Intellectual Property
Social Media Content
Marketing Strategies
Legal Strategy
Brand Management
Case Studies
Marketing
Market Opportunities
Branding
Brand Marketing
Contract Negotiation
Brand Awareness
Business Marketing
Digital Assets
Contract Review
Skills section collapsed. Showing 11 of 15 skills.

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Assessments

5 assignments¹

AI Graded see disclaimer

Taught in English

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There are 3 modules in this course

This course is aimed at prospective college athletes and their parents, marketing and sports marketing students and professionals, and sport enthusiasts who are interested in NIL and the journey of college athletes.

By the end of this course you will grasp the scope of right of publicity and why it shapes NIL rights. You’ll appreciate the journey of D1, D2, and D3 athletes, and be able to pinpoint how uniformed student athletes can be taken advantage of. You’ll also discuss strategies to monetize opportunities, and consider how the issues inherent in NIL can be taken into account as you reflect on your personal brand and online persona.

Welcome to Sports Marketing and Today's College Athlete: The Power of Your Name, Image, and Likeness! In this first module, you will have a chance to get oriented to the course before diving into the course content.

What's included

5 videos5 readings2 assignments1 peer review2 discussion prompts

5 videos Total 20 minutes

Meet Your Instructor 2 minutes
Course Intro: Gaining Power Over Your Own Image 2 minutes
1.1 Right of Publicity 6 minutes
1.2 Right of Publicity Under Maryland Law 5 minutes
1.3 Right of Publicity: Defenses 4 minutes

5 readings Total 52 minutes

Course Overview 15 minutes
Getting Help 1 minute
Introduction: Right of Publicity 5 minutes
Case Study Introduction: Landmark Cases in NIL History 30 minutes
Module 1 Wrap-Up 1 minute

2 assignments Total 50 minutes

Module 1 Comprehension Quiz 30 minutes
Comprehension: Landmark Cases in NIL History 20 minutes

1 peer review Total 60 minutes

Exploring State Rights of Publicity 60 minutes

2 discussion prompts Total 75 minutes

Meet Your Learning Group 15 minutes
Landmark Cases in NIL History: The Future of NIL on a Federal Level 60 minutes

What's included

3 videos3 readings2 assignments1 peer review1 discussion prompt

3 videos Total 12 minutes

2.1 The Journey of D1 Athletes 5 minutes
2.2 The Journey of D2 and D3 Athletes 3 minutes
2.3 NIL and Student Retention 4 minutes

3 readings Total 21 minutes

Introduction: The Journey of a College Athlete 5 minutes
Understanding NIL Contract Language 15 minutes
Module 2 Wrap-Up 1 minute

2 assignments Total 45 minutes

Module 2 Comprehension Quiz 15 minutes
Understanding NIL Contract Language 30 minutes

1 peer review Total 60 minutes

Case Study: The Transfer Portal: Should I Stay or Should I Go? 60 minutes

1 discussion prompt Total 60 minutes

March Madness Superstars: Where Are They Now? 60 minutes

What's included

4 videos2 readings1 assignment1 peer review2 discussion prompts

4 videos Total 19 minutes

3.1 Student-Athletes as Celebrity Endorsers: Source Attractiveness 5 minutes
3.2 Student-Athletes as Celebrity Endorsers: Meaning Transfer Hypothesis 5 minutes
3.3 Student-Athletes as Celebrity Endorsers: Business Caveats 6 minutes
Course Outro 3 minutes

2 readings Total 6 minutes

Introduction: Student-Athletes as Celebrity Endorsers 5 minutes
Module 3 Wrap-Up 1 minute

1 assignment Total 20 minutes

Module 3 Comprehension Quiz 20 minutes

1 peer review Total 60 minutes

Assessing NIL Deals and Approaches 60 minutes

2 discussion prompts Total 120 minutes

Case Study: Salty Stampede 90 minutes
Final Reflection 30 minutes

Instructor

Henry Clifford Boyd III

University of Maryland, College Park

1 Course 187 learners

Offered by

University of Maryland, College Park

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