In this course, you will explore how to develop and implement evidence-based methods for science communication. We’ll discuss major theories of human learning, cognitive phenomena like bias and motivated reasoning that can undermine even the best activities, and the science behind why mis/disinformation spreads so quickly. We’ll end with motivational interviewing and a discussion of how to use learning engineering to design educational activities.

The Harder Side of Science Communication

The Harder Side of Science Communication
This course is part of Designing Effective Science Communication Specialization

Instructor: Melanie Peffer
Access provided by ExxonMobil
1,808 already enrolled
Recommended experience
What you'll learn
Describe the field of the learning sciences.
Describe and compare different theoretical frameworks for explaining human learning.
Explain the relationship between cognitive biases and why people fall for mis/disinformation.
Describe the process of motivational interviewing and its utility in science communication.
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