International Business Environment

This course is part of International Business Essentials Specialization

Instructor: Dr Alan Parkinson

Access provided by SGCSRC

20,308 already enrolled

4 modules

Gain insight into a topic and learn the fundamentals.

397 reviews

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

95%

Most learners liked this course

4 modules

Gain insight into a topic and learn the fundamentals.

397 reviews

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

95%

Most learners liked this course

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

4 assignments¹

AI Graded see disclaimer

Taught in English

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Build your subject-matter expertise

This course is part of the International Business Essentials Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 4 modules in this course

This course explores the international business environment in which organisations function. You’ll learn about core analysis methods, including PESTLE, SWOT, and Boston Box Matrices, as well as the applications of Porter’s Five Forces. You’ll have the opportunity to participate in discussion forums and access case studies, as well as testing your understanding in quizzes.

This course forms part of a specialization from the University of London designed to help you develop and build the essential business, academic, and cultural skills necessary to succeed in international business, or in further study. If completed successfully, your certificate from this specialization can also be used as part of the application process for the University of London Global MBA programme, particularly for early career applicants. If you would like more information about the Global MBA, please visit https://mba.london.ac.uk/. This course is endorsed by CMI

This week introduces the nature of the environment, both external and internal, in which the organisation exists. It provides an initial set of insights to a range of models which are useful in managing the challenges presented by a changing environment. This week, we will cover: > What is the organisational external environment? What about the organisational internal environment?International and global contexts, and meeting useful analytical models

What's included

9 videos4 readings1 peer review1 discussion prompt

9 videos Total 25 minutes

Welcome to International Business Environment 5 minutes
1.1 Introduction 5 minutes
1.3 Intermission 0 minutes
1.4 International Contexts 1 minute
1.5- Factors Driving Moves To Global Strategies 3 minutes
1.6- Globalization and Internationalization 1 minute
1.7 Five Dimensions of Culture 1 minute
1.8 Hofstede's comparison of National Cultures 8 minutes
1.10- Summary 1 minute

4 readings Total 40 minutes

1.2- The Tasks of Managing 10 minutes
1.5- Factors Driving Moves To Global Strategies 10 minutes
1.8- Hofstede's Comparison of National Cultures 10 minutes
1.9 - National Cultures 10 minutes

1 peer review Total 120 minutes

IKEA Case Study- Adapting strategies to meet local needs in China 120 minutes

1 discussion prompt Total 10 minutes

United Airlines Case Study 10 minutes

This week illustrates how PESTLE and SWOT models are applied and evaluated by organisations as they seek to make sense of the impact of the organisational environment on their activities. This week, we will cover:Generic PESTLE (Political, Economic, Socio-cultural, Technological, Legal, and Environmental) analyses; SWOT (Strengths, weaknesses, opportunities, threats) analyses; PESTLE and SWOT analyses at the local, national, and international levels

What's included

5 videos2 readings1 assignment2 peer reviews1 discussion prompt

5 videos Total 22 minutes

2.1 Analysing the External Environment- Introduction 7 minutes
2.2 PESTLE Analysis 5 minutes
2.2 PESTLE analysis case study 5 minutes
2.3 SWOT Matrix ABC 3 minutes
2.4 The Importance of Thorough Analysis 1 minute

2 readings Total 20 minutes

PEST and PESTLE Analysis 10 minutes
SWOT Analysis 10 minutes

1 assignment Total 30 minutes

Quiz: PEST and PESTLE 30 minutes

2 peer reviews Total 240 minutes

SWOT Analysis 120 minutes
Peer Review: Harrods 120 minutes

1 discussion prompt Total 10 minutes

International Business in Action 10 minutes

This week illustrates how Life Cycle, Boston Box, and Growth Matrix models are applied and evaluated by organisations as they seek to make sense of the impact of the organisational environment on their activities. This week, we will cover: The challenge of product life cycles; Boston Box Matrix analyses of product and brand portfolios; Ansoff Growth Matrix analyses

What's included

4 videos3 readings2 assignments2 discussion prompts

4 videos Total 19 minutes

3.1 Analyzing the Near Environment 7 minutes
3.2 Boston Box Review 3 minutes
3.3 Ansoff's Growth Matrix 7 minutes
3.4 Reinforcing Key Elements 2 minutes

3 readings Total 30 minutes

Product Life Cycle Stages 10 minutes
Boston Box Matrix 10 minutes
Ansoff Matrix 10 minutes

2 assignments Total 60 minutes

Quiz: Product Life Cycle 30 minutes
Quiz: Boston Box Matrix 30 minutes

2 discussion prompts Total 20 minutes

Discussion: Product Life Cycle and Boston Box 10 minutes
Bringing Ansoff's Matrix Theory to Life 10 minutes

This week illustrates how the state of competitive rivalry in the environment is analysed and evaluated using Porter's Five Forces model, and Porters strategies for competitive advantage. This week, we will cover: The challenge of competition, Porter's Five Forces model; Competitive strategies, and competitive advantage, using Porter's strategies for competitive advantage

What's included

5 videos3 readings1 assignment1 peer review2 discussion prompts

5 videos Total 14 minutes

4.1- Introduction 4 minutes
4.2 Porter's Five Forces 2 minutes
4.2 Porter's Five Forces continued 4 minutes
4.7 Competitive Strategy 2 minutes
4.11- Summary 1 minute

3 readings Total 30 minutes

4.3 Porter's Five Forces 10 minutes
4.4 Harvard Business Review | Porters Five Forces 10 minutes
4.8 Reading- Porter's Five Forces 10 minutes

1 assignment Total 30 minutes

4.9 Quiz 30 minutes

1 peer review Total 120 minutes

4.6 Case Study- Rolls-Royce 120 minutes

2 discussion prompts Total 20 minutes

4.5 Reflective Activity 10 minutes
4.10- Is Porter's Five Forces Still Valid in Some Industries? 10 minutes

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Instructor ratings

(63 ratings)

Dr Alan Parkinson

University of London

2 Courses 35,669 learners

Offered by

University of London

Why people choose Coursera for their career

Felipe M.

Learner since 2018

"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.

Learner since 2020

"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.

Learner since 2021

"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Learner reviews

5 stars
81.86%
4 stars
13.60%
3 stars
3.27%
2 stars
0.50%
1 star
0.75%

Showing 3 of 397

Reviewed on Jun 23, 2020

I have studied in International Business Environment lot of things thank you Instructor it very intresting in each week class, assignments quiz .Thank you Coursera for giving these opportunity.

Reviewed on Jan 19, 2022

This course helps me in building my skills, gained a lot of knowledge . It has added value to my resume.

Reviewed on Jun 1, 2020

keep the deadline dates little bit not too stringent please. otherwise it was awesome learning with you people.

View more reviews