In this 2-hour long project-based course, you will learn how to create a google ads search campaign with the strategic foundations of campaign creation, design ad group structure and keyword with relevant targeting options, design compelling ads.



Create a Google Ads Search Campaign

Instructor: Angelo Paolillo
Access provided by SGCSRC
62,609 already enrolled
(716 reviews)
What you'll learn
- Understand the fundamentals strategic principles of online search marketing campaigns 
- Create a structured Google Ads Search Campaign 
- Design targeting options, compelling ads and keyword matching options 
Skills you'll practice
Details to know

Add to your LinkedIn profile
Only available on desktop
See how employees at top companies are mastering in-demand skills

Learn, practice, and apply job-ready skills in less than 2 hours
- Receive training from industry experts
- Gain hands-on experience solving real-world job tasks
- Build confidence using the latest tools and technologies

About this Guided Project
Learn step-by-step
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
- Intro and account creation 
- Set up your goals and campaign type 
- Choose your main targeting options. 
- 4. Define bidding and budget 
- Create adgroups and keywords 
- Design compelling ads 
- Pause and activate ad groups, personalize keyword match types 
- Set up conversion tracking 
6 project images
Instructor

Offered by
How you'll learn
- Skill-based, hands-on learning - Practice new skills by completing job-related tasks. 
- Expert guidance - Follow along with pre-recorded videos from experts using a unique side-by-side interface. 
- No downloads or installation required - Access the tools and resources you need in a pre-configured cloud workspace. 
- Available only on desktop - This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices. 
Why people choose Coursera for their career




Learner reviews
716 reviews
- 5 stars73.22% 
- 4 stars17.99% 
- 3 stars4.32% 
- 2 stars0.83% 
- 1 star3.62% 
Showing 3 of 716
Reviewed on Dec 3, 2022
Could be better, is very simple but for begginers is great!
Reviewed on Sep 29, 2023
this is my first time to approach for a online certification course and this was awesome. Thank you
Reviewed on Sep 12, 2024
The course is super practical and useful. I would highly recommend it!
You might also like
 - University of Colorado Boulder 




