Starweaver

Strategic Leadership in Hospitality Specialization

Starweaver

Strategic Leadership in Hospitality Specialization

Master Financial and Operational Leadership..

Lead hospitality transformation with expertise in finance, innovation, service design, and digital.

Marta Sotto-Mayor
João Freitas
Manish Gupta

Instructors: Marta Sotto-Mayor

Access provided by SGCSRC

Get in-depth knowledge of a subject

from 125 reviews of courses in this program

Intermediate level

Recommended experience

12 weeks to complete
at 3 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject

from 125 reviews of courses in this program

Intermediate level

Recommended experience

12 weeks to complete
at 3 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Apply the fundamentals of hotel finance, including budgeting, forecasting, key    performance indicators, and revenue management.

  • Analyze hospitality industry trends and design guest-centric operations.

  • Create and prototype innovative hospitality services using design thinking.

  • Develop digital marketing campaigns and manage social media strategy.

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English

See how employees at top companies are mastering in-demand skills

 logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from Starweaver

Specialization - 4 course series

Mastering Hotel Financials

Mastering Hotel Financials

Course 1, 11 hours

What you'll learn

  • Define key financial terms and concepts used in hotel management.

  • Explain the financial structures and processes within the hotel industry.

  • Analyze real-life hotel financial scenarios and make informed decisions.

  • Assess the financial health of a hotel and propose strategies for improvement.

Skills you'll gain

Category: Financial Management
Category: Revenue Management
Category: Cost Control
Category: Financial Statement Analysis
Category: Financial Statements
Category: Capital Budgeting
Category: Capital Expenditure
Category: Time Management
Category: Hospitality
Category: Hotel And Restaurant Management
Category: Cost Management
Category: Leadership Development
Category: Financial Analysis
Category: Performance Measurement
Category: Creative Problem-Solving
Category: Hotels and Accommodations
Category: Hospitality Management
Category: Hotel Operations
Category: Adaptability
Category: Hospitality and Food Services

What you'll learn

  • Identify key historical developments that have shaped the evolution of the hospitality industry.

  • Recognize the fundamental principles and core concepts of hospitality management in the 21st century.

  • Analyze current challenges and opportunities in the hospitality sector and project strategic solutions.

  • Anticipate future trends and innovations that are likely to impact hospitality management.

Skills you'll gain

Category: Hospitality Management
Category: Cultural Sensitivity
Category: Sustainable Business
Category: Personalized Service
Category: Hospitality
Category: Digital Transformation
Category: Customer Service
Category: Innovation
Category: Guest Relations
Category: Corporate Sustainability
Category: Customer experience strategy (CX)
Category: Service Management
Category: AI Personalization
Category: Hotels and Accommodations
Category: Hotel Operations
Category: Restaurant Operation
Category: Hospitality Services
Category: Service Improvement
Category: Hotel And Restaurant Management
Category: Hospitality and Food Services

What you'll learn

  • Identify the key principles and concepts of hotel service innovation.

  • Demonstrate proficiency in basic design thinking methodologies for service development.

  • Analyse customer needs and pain points to design customer-centric services.

  • Evaluate the feasibility and viability of service innovations.

Skills you'll gain

Category: Sustainable Business
Category: Design Thinking
Category: Journey Mapping
Category: Change Management
Category: Key Performance Indicators (KPIs)
Category: Service Improvement
Category: Guest Relations
Category: Process Mapping
Category: Customer experience improvement
Category: Customer Service
Category: Culture Transformation
Category: Hospitality
Category: Service Design
Category: Organizational Change
Category: Hospitality and Food Services
Category: Collaboration
Category: Customer experience strategy (CX)
Category: Hospitality Management
Category: Hotel And Restaurant Management
Category: Customer Analysis
Hotel Digital Marketing and Social Media Strategy

Hotel Digital Marketing and Social Media Strategy

Course 4, 10 hours

What you'll learn

  • Define the fundamentals of hotel digital marketing and social media strategy.

  • Identify the key platforms and channels relevant to the hotel industry.

  • Develop a hotel's online presence and brand identity through effective digital marketing strategies.

  • Analyze and measure the success of digital marketing campaigns for hotels.

Skills you'll gain

Category: Social Media Strategy
Category: Digital Marketing
Category: Social Media Marketing
Category: Storytelling
Category: Search Engine Optimization
Category: Guest Relations
Category: Social Media
Category: Instagram
Category: Web Analytics and SEO
Category: Hospitality Management
Category: Hotels and Accommodations
Category: Social Media Analytics
Category: Hospitality
Category: Social Media Management
Category: User Feedback
Category: Content Creation
Category: Digital Marketing Tools
Category: Social Media Content

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructors

Marta Sotto-Mayor
Starweaver
8 Courses45,861 learners

Offered by

Starweaver

Why people choose Coursera for their career

Felipe M.

Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.

Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.

Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."