Execute B2B Lifecycle Strategies
Execute B2B Lifecycle Strategies
This course is part of Applied Lifecycle Marketing Specialization
Instructor: Professionals in the Industry
Access provided by Charotar University of Science and Technology
Beginner level
Recommended experience
Flexible schedule
Learn at your own pace
What you'll learn
Analyze engagement data to identify intent signals and prioritize B2B leads
Apply BANT, MEDDIC, and behavioral fit frameworks for lead qualification
Build automated lead scoring and lifecycle workflows in HubSpot
Design adaptive nurture sequences using attribution and engagement data
Skills you'll gain
- Prospecting and Qualification
- B2B Sales
- Customer Analysis
- Lead Generation
- Content Performance Analysis
- Business Marketing
- Conversion Funnel Analysis
- Process Design
- Workflow Management
- Marketing Automation
- Sales Pipelines
- Sales Process
- Marketing
- Sales Enablement
- Sales Development
- Sales Prospecting
- Sales
- Driving engagement
Tools you'll learn
Details to know
Shareable certificate
Add to your LinkedIn profile
Taught in English
Recently updated!
June 2026
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This course is part of the Applied Lifecycle Marketing Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
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